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Topic: Music

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

July 1, 2014, 7:10 AM EDT

Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be' Digital music pub tries new direction

It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very…

June 16, 2014, 3:27 PM EDT

R&B Artist Trey Songz Has a Personal Social App for His Fans Multiplatinum singer and actor closes the celebrity gap

Specs Who Trey Songz Age 29 Accomplishments Multiplatinum R&B artist (his sixth studio album, Trigga, debuts July 1); founder of The Angel Network fan club app; actor Base Los Angeles What’s the first information you consume…

June 5, 2014, 10:16 PM EDT

What Happens When Two Creative Directors Make Their First Music Video Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

June 5, 2014, 8:26 AM EDT

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

Ad of the Day: PETA and Morrissey Team Up in Powerful Plea for Veganism Lends song to short film for his birthday

At its worst, PETA can be preachy, hypocritical and gratingly annoying. But at its best, the animal welfare group is a savvy emotional storyteller that can make even the most…

May 21, 2014, 7:28 AM EDT

Shutterstock Is Getting Into the Music Business Online video demand spikes need for stock tunes

You'll now be able to go to Shutterstock for more than just images and videos. The company today unveiled a licensable music section for those with soundtrack needs. "We finally have the bandwidth,…

May 20, 2014, 12:00 PM EDT

Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries Look for the Ghost Stories

In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris…

May 1, 2014, 2:39 PM EDT

Radio Station Runs Newspaper Obituaries for Beethoven in Bid to Keep Classical Music Alive Composer dies all over again in TBWA ads

Beethoven died 187 years ago next month. So, why were apparently new obituaries for the composer only recently published? TBWA\Guate counted on that clever bit of shock value as part of…

April 29, 2014, 9:36 AM EDT

K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever Dvořák you can dance to

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of…

April 18, 2014, 11:41 AM EDT

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