Topic: multimedia

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit

Brands can say more with their tweets

Good news, copywriters. Twitter is officially letting you be a little more verbose. Starting today, the 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. It's…

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand…

How the United Nations Is Using Virtual Reality to Boost Global Diplomacy

Modern storytelling comes to life

During the United Nations' 70th General Assembly last week, the U.N. attempted to bridge the gap between world leaders and Syrian refugees with a mix of virtual reality, documentary-style videos…

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…