Topic: Multicultural

Multicultural TV's Success Isn't About Whites Getting Less, It's About Everyone Getting More

Advertisers applaud the increase in diverse casting

After the success of multicultural shows like Fox's Empire, CW's Jane the Virgin and ABC's Fresh Off the Boat, Deadline reported this week that some white actors and their agents…

Macy's Shifts Its Multicultural Account to a New Shop

Annual media spending is around $40 million

Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The…

This Chicago-based Agency Specializes in Multicultural Work

Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

Ad World Desires Multicultural Tech Talent

Firms fight for best digital recruits, say Advertising Week attendees

A common theme among Advertising Week IX goers this week has been the heightened scramble for talent that combines tech and creative savviness, as brands, agencies and other marketing firms…

Big Players, Big Ideas: Don Coleman

The former football player and founder of GlobalHue responds to the changing face of the American Dream

Big Players, Big Ideas: Don Coleman