Topic: multi-screen technology
Type
What Does That Second Screen Mean for Viewers and Advertisers?
Audio is the secret
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…
Fast Chat: Kraft's Bough on iD Gum's Deal With MTV
Brand follows Pepsi in use of multi-screen tech
Kraft’s iD Gum last night became the first brand to use MTV’s Reverb technology during scripted programming, namely the season finale of Awkward. Previously, Pepsi and Verizon Wireless used the…
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