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Topic: multi-screen technology

Olympics Viewers Don’t Like Celebrity Endorsements

Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

What Does That Second Screen Mean for Viewers and Advertisers?

Audio is the secret

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…

Fast Chat: Kraft's Bough on iD Gum's Deal With MTV

Brand follows Pepsi in use of multi-screen tech

Kraft’s iD Gum last night became the first brand to use MTV’s Reverb technology during scripted programming, namely the season finale of Awkward. Previously, Pepsi and Verizon Wireless used the…

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