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Topic: Mullen

Fly JetBlue and Stop Being a Sad, Pathetic Loser Like This Pigeon

Mullen campaign takes flight

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon. The 60-second…

Liberty Mutual Cuts List in Creative Review

Down to 4

Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent Hill Holliday, sources said. McCann Erickson was cut from the search…

JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up

Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that…

Pizza Hut Moves to Mcgarrybowen

Leaves The Martin Agency after nearly 4 years

For 22 years, BBDO had been Pizza Hut's lead creative agency. That long-term relationship ended four years ago, however, with the hiring of The Martin Agency and now the chain…

Airbnb Wants to Make a Movie Out of Vines

Launches video crowdsourcing campaign with Mullen

Count Airbnb among the brands experimenting with Vine marketing. The travel accommodations website and agency Mullen San Francisco today launched "Hollywood & Vines," a campaign that aims to create a short…

Pizza Hut Cuts to Final 4 in Creative Review

Presentations are scheduled for next month

Four agencies remain standing after a cut in Pizza Hut's creative review. Sources identified the shops as mcgarrybowen, Mullen, Havas Worldwide and the incumbent, The Martin Agency. Final presentations are slated…

Ad of the Day: Acura

Mullen's 'Made for mankind' celebrates a brand in harmony with humanity

Epic yet quiet, Mullen's first commercial for Acura, touting the 2014 MDX, feels unusual for a car ad. Over sparse piano notes and a series of slow-motion images, a female voice…

JetBlue Aims High With Online Tribute to NBA's Jason Collins

Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

Everything You Ever Wanted to Know About the 1980s in One Coked-Up HTML5 Website

Mullen's work for Nat Geo

Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's ExploreThe80s.com, folks…

JetBlue Makes a Fool of Meaner Brands With April 1 Promotion

If your name is April, you flew free yesterday

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…

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