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Topic: Mullen

Cookie Monster Falls Off Wagon Early in 2013 in Google's New Year Spot Old, sugary habits die hard

Going cold turkey was never the best strategy for Cookie Monster in ramping down his cookie intake. You've got to step down gradually from all that sugar. That's the main…

January 2, 2013, 11:35 AM EST

Lenovo Enters Final Stages of a Media Review Winner will succeed Neo@Ogilvy on the business

Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…

December 21, 2012, 5:42 PM EST

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

Unhappy After the Election? JetBlue Will Help You Leave the Country Come back only if you want to

Are you one of those sore-loser jerks who threatens to "leave the country" if your favored presidential candidate doesn't win? I sure am. That's why I endorse JetBlue's "Election Protection"…

October 4, 2012, 1:26 PM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Ad of the Day: Google A girl finds the keys to the rocketship in Mullen's latest for the Nexus 7 tablet

"The playground is open," says Google, and the Nexus 7 is just the toy for kids who want to spend the day outside, presumably sitting by the spiderweb-encrusted jungle gyms…

August 29, 2012, 1:44 PM EDT

Planet Fitness Moves Creative to Red Tettemer + Partners Gym lifts account up from Mullen, puts it down in Philly

Philadelphia-based Red Tettemer + Partners has won lead creative and media planning duties for everyman gym Planet Fitness, Adweek has learned. The Newington, N.H.-based chain awarded the business to RT+P after…

June 18, 2012, 12:52 PM EDT

Mullen to Open in S.F. Office will initially be a talent hub for Boston HQ

San Francisco, a beleaguered market for industry creatives, is getting a vote of confidence from across the country. Mullen is opening a Bay Area talent hub to work on marketers at…

May 21, 2012, 4:21 PM EDT

Ad of the Day: iRobot Roomba inspires a song and dance in Mullen's goofy new campaign

Remember the Roomba? The iRobot-made mini-hovercraft-slash-vacuum, which has somehow already been in existence for a decade, is back with a vengeance thanks to a $10 million ad campaign across print,…

April 19, 2012, 2:31 PM EDT

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