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Topic: Mullen

JetBlue Aims High With Online Tribute to NBA's Jason Collins Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

April 30, 2013, 4:36 PM EDT

Everything You Ever Wanted to Know About the 1980s in One Coked-Up HTML5 Website Mullen's work for Nat Geo

Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's ExploreThe80s.com, folks…

April 2, 2013, 3:48 PM EDT

JetBlue Makes a Fool of Meaner Brands With April 1 Promotion If your name is April, you flew free yesterday

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…

April 2, 2013, 2:56 PM EDT

RPA Beats Odds to Keep Honda Brand But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

March 18, 2013, 8:36 PM EDT

Honda Selects Finalists in Ad Review Four contenders emerge from field of 7

Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…

January 15, 2013, 5:00 PM EST

Mullen Wins New Automotive Retail Business N.C. office lands Pep Boys

Mullen’s North Carolina office is working for Manny, Moe and Jack. The agency is the new creative lead for the Pep Boys, the national automotive aftermarket retail and service chain.…

January 8, 2013, 11:15 AM EST

Martin Agency Reunites With Bootmaker Shop to create ads for Hyperion line

Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after…

January 3, 2013, 1:18 PM EST

Cookie Monster Falls Off Wagon Early in 2013 in Google's New Year Spot Old, sugary habits die hard

Going cold turkey was never the best strategy for Cookie Monster in ramping down his cookie intake. You've got to step down gradually from all that sugar. That's the main…

January 2, 2013, 11:35 AM EST

Lenovo Enters Final Stages of a Media Review Winner will succeed Neo@Ogilvy on the business

Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…

December 21, 2012, 5:42 PM EST

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

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