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Topic: Mullen

Pizza Hut Moves to Mcgarrybowen Leaves The Martin Agency after nearly 4 years

For 22 years, BBDO had been Pizza Hut's lead creative agency. That long-term relationship ended four years ago, however, with the hiring of The Martin Agency and now the chain…

September 9, 2013, 1:03 PM EDT

Airbnb Wants to Make a Movie Out of Vines Launches video crowdsourcing campaign with Mullen

Count Airbnb among the brands experimenting with Vine marketing. The travel accommodations website and agency Mullen San Francisco today launched "Hollywood & Vines," a campaign that aims to create a short…

August 22, 2013, 3:59 PM EDT

Pizza Hut Cuts to Final 4 in Creative Review Presentations are scheduled for next month

Four agencies remain standing after a cut in Pizza Hut's creative review. Sources identified the shops as mcgarrybowen, Mullen, Havas Worldwide and the incumbent, The Martin Agency. Final presentations are slated…

August 16, 2013, 3:13 PM EDT

Ad of the Day: Acura Mullen's 'Made for mankind' celebrates a brand in harmony with humanity

Epic yet quiet, Mullen's first commercial for Acura, touting the 2014 MDX, feels unusual for a car ad. Over sparse piano notes and a series of slow-motion images, a female voice…

June 24, 2013, 6:43 AM EDT

JetBlue Aims High With Online Tribute to NBA's Jason Collins Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

April 30, 2013, 4:36 PM EDT

Everything You Ever Wanted to Know About the 1980s in One Coked-Up HTML5 Website Mullen's work for Nat Geo

Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's ExploreThe80s.com, folks…

April 2, 2013, 3:48 PM EDT

JetBlue Makes a Fool of Meaner Brands With April 1 Promotion If your name is April, you flew free yesterday

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…

April 2, 2013, 2:56 PM EDT

RPA Beats Odds to Keep Honda Brand But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

March 18, 2013, 8:36 PM EDT

Honda Selects Finalists in Ad Review Four contenders emerge from field of 7

Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…

January 15, 2013, 5:00 PM EST

Mullen Wins New Automotive Retail Business N.C. office lands Pep Boys

Mullen’s North Carolina office is working for Manny, Moe and Jack. The agency is the new creative lead for the Pep Boys, the national automotive aftermarket retail and service chain.…

January 8, 2013, 11:15 AM EST

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