Advertisement

Topic: Mullen

Epic Acura Ad Presents the World's Most Brutal Mechanical-Horse Race Lovely, if painfully literal

You probably didn't know your Acura isn't really a car. It's actually a real live dark horse. In a world full of creepy and brutish mechanical horses. It will catapult from…

February 11, 2014, 9:51 AM EST

Consolidation Is the Goal in Honda's Digital Review Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

January 8, 2014, 2:21 PM EST

Mullen Makes Ad-Blog Comments More Pleasant With the Hater Translator The season's most festive machine

Tired of all the nasty anonymous attacks in the comments section of ad blogs? Mullen has a festive solution this holiday: the Hater Translator, a fancy Dr. Who-style machine that…

December 20, 2013, 11:09 AM EST

Q&A: Jerry Seinfeld on His Intentionally Bad, New-Old Acura Ads Channeling his inner drunken, lazy '60s copywriter

Jerry Seinfeld has written eight new Acura commercials in collaboration with Boston ad agency Mullen as part of the brand's title sponsorship of his Web series Comedians in Cars Getting…

December 17, 2013, 3:13 PM EST

What Every House Needs: A Century 21 Branded Landing Pad for Amazon Drones Outfit your home today

Behold the C21 Delivery Landing Pad, designed to accommodate package deliveries by airborne drones. According to the product's maker, real-estate giant Century 21, "no home of the 21st century will…

December 6, 2013, 9:24 AM EST

Alex Leikikh Succeeds Joe Grimaldi as Mullen's CEO Grimaldi stays as chairman through end of 2015

Alex Leikikh’s ascent to the top of Mullen is complete. The executive who joined four years ago as director of account service and rose to president of the shop’s Boston headquarters…

December 2, 2013, 6:00 AM EST

Semifinalists Emerge in Wells Fargo Review Chemistry meetings will take place next month

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said. Sources said that the shops include TBWA\Chiat\Day in Playa…

November 25, 2013, 2:24 PM EST

'Tryptophan Slow Jam' Video Is Easily the Strangest Thing Century 21 Has Ever Done Mullen's sleeper hit

Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse…

November 25, 2013, 2:12 PM EST

Trying to Sell Your 'Slightly Haunted' Condo? Century 21 Can Help. Halloween ads filmed in Mullen creative's home

As if putting Walter White's house on the market a few weeks back for Breaking Bad's finale weren't enough, Century 21 and Mullen return with five fun videos that channel…

October 25, 2013, 8:49 AM EDT

Century 21 Sells Walter White's House in the Only Worthy Brand Tie-In to the Breaking Bad Finale 'Fit for a king'

Many brands tried to ride the Breaking Bad bandwagon for last night's series finale, with results that were generally clumsy or worse. The exception was Century 21's inspired listing of…

September 30, 2013, 11:20 AM EDT

Advertisement