Topic: Mullen
Two years ago, Steve Kalb, svp and director of video investments at Mullen, plugged into something a lot of other media agencies are only now beginning to realize: The lines…
When Mullen won the JetBlue account in June 2010, it went with a decidedly aggressive approach. But it didn't just go after competitors. Thanks to Mullen's Katie Thompson, who leads…
• Note: One of the images below features nudity. NSFW. When Zappos unveiled its "More Than Shoes" campaign earlier this summer, featuring naked women on the streets of New York, it…
Goodby, Silverstein & Partners has replaced Ogilvy & Mather as TD Ameritrade's lead creative agency. The selection came after a review that had been narrowed to Goodby in San Francisco and Mullen in…
In 14 years of working on TD Ameritrade, Ogilvy & Mather has survived a series of marketing chief changes. Not the latest one, however. Ogilvy has been cut from the online…
Zappos wants you to know it sells more than shoes. So, in new ads from Mullen, the online retailer shows women wearing … only shoes? Yes, the creative approach here—showing…
Mullen has won a new assignment from ITT Corp. that stems from the industrial giant’s plan to split into three companies. The shop’s Winston Salem, N.C., office will create a campaign…
Three agencies remain in the running in LendingTree.com's search for a new agency to reposition the brand. Leo Burnett, Young & Rubicam, and 22squared emerged from a group of eight shops…
Seeking to redefine its brand, LendingTree.com is reaching beyond lead creative agency Mullen on its creative account, which the Boston shop has handled, on and off, for 12 years. LendingTree is…
People still love books. No, really, says Barnes & Noble. In the wake of last year’s declining sales of physical books, the retailer kicked off a media blitz this week…
