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Topic: Mullen

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

June 3, 2014, 10:21 AM EDT

Indeed.com Hires the Cast and Crew for Its First Ad Through the Site's Own Job Listings Mullen gets meta

How does a popular job posting site show off the breadth of its help-wanted offerings in the limited space of one commercial? For Indeed, the answer was to use its…

May 20, 2014, 9:45 AM EDT

MediaCom Unit Turns Past Relationship Into New Account Indeed.com marketing leader is ex-Dell

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com.…

May 15, 2014, 1:39 PM EDT

5 Marketing and Creativity Books That Stand the Test of Time Mullen's outgoing innovation chief shares his picks

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. When I shared a photo…

May 13, 2014, 12:35 PM EDT

JetBlue's Pigeon Reflects on Human Foibles in Web Series From Funny or Die City birds, they're just like us

Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really? JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched…

April 23, 2014, 2:57 PM EDT

24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise A brand's great gotcha videos

Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, watch the video or…

April 14, 2014, 1:37 PM EDT

R/GA Tops Webby Award Nominations 72andSunny, McCann, Ogilvy & Mather also bag multiple noms

The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny…

April 8, 2014, 4:15 PM EDT

Cavallo Promoted to Mullen Boston President Succeeds Leikikh

Kristen Cavallo has been promoted to president at Mullen’s flagship Boston office, assuming the role held previously by Alex Leikikh, who was named chief executive in December. The Interpublic agency cited…

March 18, 2014, 5:24 PM EDT

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

Mullen Adds MD to Its Los Angeles Office Cameron McNaughton previously ran Hudson Rouge

Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account. McNaughton most recently was president at Hudson…

March 4, 2014, 1:26 PM EST

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