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Topic: Mullen

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

Mullen Adds MD to Its Los Angeles Office Cameron McNaughton previously ran Hudson Rouge

Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account. McNaughton most recently was president at Hudson…

March 4, 2014, 1:26 PM EST

Epic Acura Ad Presents the World's Most Brutal Mechanical-Horse Race Lovely, if painfully literal

You probably didn't know your Acura isn't really a car. It's actually a real live dark horse. In a world full of creepy and brutish mechanical horses. It will catapult from…

February 11, 2014, 9:51 AM EST

Consolidation Is the Goal in Honda's Digital Review Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

January 8, 2014, 2:21 PM EST

Mullen Makes Ad-Blog Comments More Pleasant With the Hater Translator The season's most festive machine

Tired of all the nasty anonymous attacks in the comments section of ad blogs? Mullen has a festive solution this holiday: the Hater Translator, a fancy Dr. Who-style machine that…

December 20, 2013, 11:09 AM EST

Q&A: Jerry Seinfeld on His Intentionally Bad, New-Old Acura Ads Channeling his inner drunken, lazy '60s copywriter

Jerry Seinfeld has written eight new Acura commercials in collaboration with Boston ad agency Mullen as part of the brand's title sponsorship of his Web series Comedians in Cars Getting…

December 17, 2013, 3:13 PM EST

What Every House Needs: A Century 21 Branded Landing Pad for Amazon Drones Outfit your home today

Behold the C21 Delivery Landing Pad, designed to accommodate package deliveries by airborne drones. According to the product's maker, real-estate giant Century 21, "no home of the 21st century will…

December 6, 2013, 9:24 AM EST

Alex Leikikh Succeeds Joe Grimaldi as Mullen's CEO Grimaldi stays as chairman through end of 2015

Alex Leikikh’s ascent to the top of Mullen is complete. The executive who joined four years ago as director of account service and rose to president of the shop’s Boston headquarters…

December 2, 2013, 6:00 AM EST

Semifinalists Emerge in Wells Fargo Review Chemistry meetings will take place next month

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said. Sources said that the shops include TBWA\Chiat\Day in Playa…

November 25, 2013, 2:24 PM EST

'Tryptophan Slow Jam' Video Is Easily the Strangest Thing Century 21 Has Ever Done Mullen's sleeper hit

Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse…

November 25, 2013, 2:12 PM EST

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