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Topic: Mullen

Patrón Picks a New Lead Agency

Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

OppenheimerFunds' Search for an Agency Takes an Unusual Turn

Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

Patron Tequila Eyes 2 Finalists for Its Creative Account

Mullen, Goodby Silverstein in final meetings this week

Patrón is down to final meetings this week in its search for a new lead agency, having culled its list of contenders to Mullen as well as Goodby, Silverstein &…

Century 21 Is Selling a Zombie Proofing Kit for Your Home on eBay

Just in time for The Walking Dead's return

It's nothing fancy—just some particle boards and nails. But it ought to keep out those bloodthirsty zombies. Yes, just in time for this weekend's return of The Walking Dead to AMC,…

Panera Bread Searches Again for a Creative Shop

Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads

'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's

American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

Indeed.com Hires the Cast and Crew for Its First Ad Through the Site's Own Job Listings

Mullen gets meta

How does a popular job posting site show off the breadth of its help-wanted offerings in the limited space of one commercial? For Indeed, the answer was to use its…

MediaCom Unit Turns Past Relationship Into New Account

Indeed.com marketing leader is ex-Dell

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com.…

5 Marketing and Creativity Books That Stand the Test of Time

Mullen's outgoing innovation chief shares his picks

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. When I shared a photo…

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