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Topic: Mullen

Alex Leikikh Succeeds Joe Grimaldi as Mullen's CEO Grimaldi stays as chairman through end of 2015

Alex Leikikh’s ascent to the top of Mullen is complete. The executive who joined four years ago as director of account service and rose to president of the shop’s Boston headquarters…

December 2, 2013, 6:00 AM EST

Semifinalists Emerge in Wells Fargo Review Chemistry meetings will take place next month

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said. Sources said that the shops include TBWA\Chiat\Day in Playa…

November 25, 2013, 2:24 PM EST

'Tryptophan Slow Jam' Video Is Easily the Strangest Thing Century 21 Has Ever Done Mullen's sleeper hit

Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse…

November 25, 2013, 2:12 PM EST

Trying to Sell Your 'Slightly Haunted' Condo? Century 21 Can Help. Halloween ads filmed in Mullen creative's home

As if putting Walter White's house on the market a few weeks back for Breaking Bad's finale weren't enough, Century 21 and Mullen return with five fun videos that channel…

October 25, 2013, 8:49 AM EDT

Century 21 Sells Walter White's House in the Only Worthy Brand Tie-In to the Breaking Bad Finale 'Fit for a king'

Many brands tried to ride the Breaking Bad bandwagon for last night's series finale, with results that were generally clumsy or worse. The exception was Century 21's inspired listing of…

September 30, 2013, 11:20 AM EDT

Adweek's Top 10 Commercials of the Week From Thailand to America, these ads ranged from sentimental to scatalogical

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon.

September 20, 2013, 8:56 AM EDT

Fly JetBlue and Stop Being a Sad, Pathetic Loser Like This Pigeon Mullen campaign takes flight

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon. The 60-second…

September 17, 2013, 1:36 PM EDT

Liberty Mutual Cuts List in Creative Review Down to 4

Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent Hill Holliday, sources said. McCann Erickson was cut from the search…

September 11, 2013, 5:02 PM EDT

JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that…

September 9, 2013, 10:00 PM EDT

Pizza Hut Moves to Mcgarrybowen Leaves The Martin Agency after nearly 4 years

For 22 years, BBDO had been Pizza Hut's lead creative agency. That long-term relationship ended four years ago, however, with the hiring of The Martin Agency and now the chain…

September 9, 2013, 1:03 PM EDT

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