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Topic: Mullen

Panera Bread Searches Again for a Creative Shop Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

June 12, 2014, 11:58 AM EDT

How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads 'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

June 10, 2014, 8:58 AM EDT

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

June 3, 2014, 10:21 AM EDT

MediaCom Unit Turns Past Relationship Into New Account Indeed.com marketing leader is ex-Dell

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com.…

May 15, 2014, 1:39 PM EDT

R/GA Tops Webby Award Nominations 72andSunny, McCann, Ogilvy & Mather also bag multiple noms

The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny…

April 8, 2014, 4:15 PM EDT

Cavallo Promoted to Mullen Boston President Succeeds Leikikh

Kristen Cavallo has been promoted to president at Mullen’s flagship Boston office, assuming the role held previously by Alex Leikikh, who was named chief executive in December. The Interpublic agency cited…

March 18, 2014, 5:24 PM EDT

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

Mullen Adds MD to Its Los Angeles Office Cameron McNaughton previously ran Hudson Rouge

Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account. McNaughton most recently was president at Hudson…

March 4, 2014, 1:26 PM EST

Consolidation Is the Goal in Honda's Digital Review Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

January 8, 2014, 2:21 PM EST

Alex Leikikh Succeeds Joe Grimaldi as Mullen's CEO Grimaldi stays as chairman through end of 2015

Alex Leikikh’s ascent to the top of Mullen is complete. The executive who joined four years ago as director of account service and rose to president of the shop’s Boston headquarters…

December 2, 2013, 6:00 AM EST

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