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Topic: Mullen

Check Out How JetBlue's Window Display 'Avatar' Hysterically Duped Passersby

But many got free airfare

JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. There was a…

Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group

IPG names Alex Leikikh worldwide CEO of combined agency

Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency network,"…

Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign

Agency of the Year and 11 other honors for Always effort

Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year. The honor is given to…

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

American Greetings' Apple Watch App Features an Emoji-like Taco

Company 'winks' at smartwatch users

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including,…

Acura's Social Strategy for March Madness Centers on 103 Memes

'March Memeness' ties into ESPN ads

For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership…

Mercedes' Longtime Shop Gets Into Auto Products

Merkley takes on Armor All, STP and other brands

An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners. Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include…

Golden Corral Finds Its Lead Agency in Maine

The VIA Agency prevails in 3-horse race

Golden Corral has completed its search. The VIA Agency is the new lead creative agency for the casual dining chain, according to sources. The independent shop in Portland, Maine, prevailed in a pitch against…

Another Casual Restaurant Needs Creative Help. This Time It's Golden Corral

Chain spent $55 million in media last year

The search for new agencies among casual dining restaurants is continuing. Three months after Panera Bread and Buffalo Wild Wings found new agencies for their creative accounts, Golden Corral is mulling…

Patrón Picks a New Lead Agency

Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

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