Topic: Mullen LA
Razorfish outstrips 3 others for the assignment
By Andrew McMains on Aug. 12, 2014 - 8:23 PM EDT
American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…
Anthem ad for the new TLX features the famous rocker crooning 'My Way'
By Andrew McMains on Aug. 11, 2014 - 12:00 AM EDT
Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second…