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Topic: Mullen LA

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Honda Hires a New Agency for Digital Marketing Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

August 12, 2014, 8:23 PM EDT

With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising Anthem ad for the new TLX features the famous rocker crooning 'My Way'

Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second…

August 11, 2014, 12:00 AM EDT

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