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Topic: Mullen

Acura Catches Lightning in a Bottle, Quite Literally, in Mullen's New ILX Spot Joey Santiago reworks a Pixies song for the soundtrack

An engineer ventures out during a thunderstorm and literally catches lightning in a bottle to power the Acura ILX in this cinematic spot from Mullen. Johnny Green of Reset Productions—much lauded…

January 20, 2015, 12:50 PM EST

Mercedes' Longtime Shop Gets Into Auto Products Merkley takes on Armor All, STP and other brands

An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners. Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include…

January 8, 2015, 2:56 PM EST

Golden Corral Finds Its Lead Agency in Maine The VIA Agency prevails in 3-horse race

Golden Corral has completed its search. The VIA Agency is the new lead creative agency for the casual dining chain, according to sources. The independent shop in Portland, Maine, prevailed in a pitch against…

December 17, 2014, 5:03 PM EST

Another Casual Restaurant Needs Creative Help. This Time It's Golden Corral Chain spent $55 million in media last year

The search for new agencies among casual dining restaurants is continuing. Three months after Panera Bread and Buffalo Wild Wings found new agencies for their creative accounts, Golden Corral is mulling…

December 17, 2014, 7:00 AM EST

Patrón Picks a New Lead Agency Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

October 31, 2014, 2:16 PM EDT

OppenheimerFunds' Search for an Agency Takes an Unusual Turn Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

October 30, 2014, 2:42 PM EDT

Patron Tequila Eyes 2 Finalists for Its Creative Account Mullen, Goodby Silverstein in final meetings this week

Patrón is down to final meetings this week in its search for a new lead agency, having culled its list of contenders to Mullen as well as Goodby, Silverstein &…

October 23, 2014, 11:21 AM EDT

Century 21 Is Selling a Zombie Proofing Kit for Your Home on eBay Just in time for The Walking Dead's return

It's nothing fancy—just some particle boards and nails. But it ought to keep out those bloodthirsty zombies. Yes, just in time for this weekend's return of The Walking Dead to AMC,…

October 10, 2014, 11:47 AM EDT

Panera Bread Searches Again for a Creative Shop Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

June 12, 2014, 11:58 AM EDT

How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads 'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

June 10, 2014, 8:58 AM EDT

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