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Topic: Mullen

Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group

IPG names Alex Leikikh worldwide CEO of combined agency

Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency network,"…

Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign

Agency of the Year and 11 other honors for Always effort

Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year. The honor is given to…

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

American Greetings' Apple Watch App Features an Emoji-like Taco

Company 'winks' at smartwatch users

Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches. And when they do, they'll start downloading a bevy of branded apps—including,…

Century 21's New Campaign Is Made Entirely of Moving Boxes

Charming cardboard cut-out ads from Mullen

When you're moving, you're so beset by cardboard boxes that your life might as well be made of them. And now, Century 21's new ad campaign actually is. The new stop-motion…

American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

Mullen teams with Oscar winner Barbara Kopple

American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara Kopple (for…

Acura's Social Strategy for March Madness Centers on 103 Memes

'March Memeness' ties into ESPN ads

For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership…

NatGeo's Killing Jesus Website Might Be the Greatest Story Ever Scrolled

Mullen's latest epic digital project

Mullen has created a digital experience of Biblical proportions to support National Geographic Channel's Killing Jesus, a three-hour docudrama premiering March 29, which is Palm Sunday. The show is based…

Acura Catches Lightning in a Bottle, Quite Literally, in Mullen's New ILX Spot

Joey Santiago reworks a Pixies song for the soundtrack

An engineer ventures out during a thunderstorm and literally catches lightning in a bottle to power the Acura ILX in this cinematic spot from Mullen. Johnny Green of Reset Productions—much lauded…

Mercedes' Longtime Shop Gets Into Auto Products

Merkley takes on Armor All, STP and other brands

An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners. Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include…

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