Mullen | Adweek Mullen | Adweek
Advertisement

Topic: Mullen

Panera Bread Searches Again for a Creative Shop Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

June 12, 2014, 11:58 AM EDT

How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads 'Their little mad scientists'

IDEA: Days before the Breaking Bad finale last fall, a curious home for sale popped up on Craigslist. "3BR/2BA Albuquerque ranch is fit for a king," it read. "Great local…

June 10, 2014, 8:58 AM EDT

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

June 3, 2014, 10:21 AM EDT

Indeed.com Hires the Cast and Crew for Its First Ad Through the Site's Own Job Listings Mullen gets meta

How does a popular job posting site show off the breadth of its help-wanted offerings in the limited space of one commercial? For Indeed, the answer was to use its…

May 20, 2014, 9:45 AM EDT

MediaCom Unit Turns Past Relationship Into New Account Indeed.com marketing leader is ex-Dell

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com.…

May 15, 2014, 1:39 PM EDT

5 Marketing and Creativity Books That Stand the Test of Time Mullen's outgoing innovation chief shares his picks

I recently cleaned out my Mullen office after 31 years at the agency and lugged my remaining books to my new office at Boston University. When I shared a photo…

May 13, 2014, 12:35 PM EDT

JetBlue's Pigeon Reflects on Human Foibles in Web Series From Funny or Die City birds, they're just like us

Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really? JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched…

April 23, 2014, 2:57 PM EDT

24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise A brand's great gotcha videos

Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, watch the video or…

April 14, 2014, 1:37 PM EDT

R/GA Tops Webby Award Nominations 72andSunny, McCann, Ogilvy & Mather also bag multiple noms

The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny…

April 8, 2014, 4:15 PM EDT

Cavallo Promoted to Mullen Boston President Succeeds Leikikh

Kristen Cavallo has been promoted to president at Mullen’s flagship Boston office, assuming the role held previously by Alex Leikikh, who was named chief executive in December. The Interpublic agency cited…

March 18, 2014, 5:24 PM EDT

Advertisement