Topic: Mullen
The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…
Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's ExploreThe80s.com, folks…
JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…
Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…
Mullen’s North Carolina office is working for Manny, Moe and Jack. The agency is the new creative lead for the Pep Boys, the national automotive aftermarket retail and service chain.…
Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after…
Going cold turkey was never the best strategy for Cookie Monster in ramping down his cookie intake. You've got to step down gradually from all that sugar. That's the main…
Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…
