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Topic: MTV

MTV Extends 'Sex Is No Accident' Print Ads Into Video Unlikely couplings, now in full motion

Last spring, Grey Germany put out some print PSAs for MTV in the form of multipanel cartoons reminding you that "sex is no accident," so you should always be prepared…

December 19, 2011, 10:43 AM EST

Vice Gets Corporate Poaches new revenue chief from MTV

In Vice Media’s continuing effort to transform itself from a fringe youth magazine into what its founders hope will be a global media empire, the company is now poaching from…

September 28, 2011, 8:01 PM EDT

Larry Flynt says The Situation is 'Good Enough' for 'Hustler' Reality star offered money to wear magazine's clothing line

In the wake of Abercrombie & Fitch offering Mike "The Situation" Sorrentino money not to wear its clothes, Hustler publisher Larry Flynt has decided to jump on the PR bandwagon. The…

August 22, 2011, 1:18 PM EDT

MTV to Abercrombie: Oh, You Clever Bastards! Network tips its hat but defends The Situation

MTV has formally responded to Abercrombie & Fitch following the clothing company's offer to pay Jersey Shore star Mike "The Situation" Sorrentino to stop wearing its clothes. "It's a clever…

August 18, 2011, 7:58 AM EDT

Abercrombie & Fitch Will Pay 'The Situation' to Stop Wearing Its Clothes Brand worries about 'significant damage to our image'

The Jersey Shore kids continue to rule the anti-endorsement world. A year after a rival fashion house allegedly sent Nicole "Snooki" Polizzi some Gucci bags—in an effort to make Gucci…

August 17, 2011, 10:14 AM EDT

Ad of the Day: Give-a-Shit.org MTV and Nikki Reed just want you to care, preferably while on the toilet

Every day, our global community faces an endless list of serious issues, from famine to poverty to global warming. Now, evidently as part of an MTV campaign, Twilight star Nikki…

August 11, 2011, 12:19 PM EDT

'Jersey Shore' Helps Lift Viacom to Double-Digit Growth Company reports strong third quarter

Viacom Chairman Sumner Redstone can thank Snooki for a strong quarter. On Friday, the morning after the season premiere of MTV’s Jersey Shore, Viacom reported a 37 percent earnings increase…

August 5, 2011, 11:18 AM EDT

'Jersey Shore' Ushers in Douchebag Renaissance in Italian Art

Fist-bumping with God. Furry boots on Botticelli's Venus. A duck-phone gondola. Ah yes, Jersey Shore truly brings out the best in Italy, where the MTV reality show was filmed for…

July 14, 2011, 8:18 AM EDT

MTV president Stephen Friedman
First Mover: Stephen Friedman MTV’s new president worships his audience, loves social media, and defends the Situation

Adweek: When you came in, what was working at MTV and what wasn’t? Stephen Friedman: Two and a half years ago, we were still programming for Generation X, when this massive…

June 6, 2011, 6:24 AM EDT

MTV Comes to Tumblr Network's social foray to feature original and re-blogged content

In its latest effort to drive digital expansion, MTV has launched a Tumblr featuring original and re-blogged content. Kristin Frank, general manager of MTV and VH1 Digital, told Mashable that the…

June 2, 2011, 8:29 AM EDT

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