Advertisement

Topic: MTV

Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool

'I'm extremely immature'

CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage…

NowThis News Attracts High-Profile Supporters

Will introduce sponsored video content

Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…

MTV Orders Pilot Based on the Scream Movies

Despite ratings challenges, net’s 2013-14 slate is weak beer

For a network that has lost nearly a quarter of its GRPs, MTV’s upfront slate is not particularly ambitious. The network on Thursday announced it has given the green light to…

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire

Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

We Took a Bunch of SXSW Geeks on a Field Trip

And took photos

Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is…

Vevo Launches Linear Web Network With an Eye on Cable

Music videos, programmed by humans, 24 hours a day

Music videos are coming back to your TV, 24 hours a day. MTV has nothing to do with it. And neither do any computer algorithms. Instead, Vevo, which was built as the…

A la Carte Wars: Cablevision Sues Viacom for Bundling

MSO goes to the mattresses over widespread industry practice

In an apparent bid to set a legal precedent, Cablevision on Tuesday announced that it has filed a lawsuit against Viacom for “bundling,” the practice by which programmers force distributors…

Twitter Yawns at Jeep Hack Attack

And was Burger King actually a big winner?

.@jeep Glad everything is back to normal. — BurgerKing (@BurgerKing) February 19, 2013 Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked yesterday. But when…

George Lois Gets CLIO Lifetime Achievement Award

Brash ad legend reflects on an epic career

George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award.  "When you get an award, they're all exciting as hell, and CLIO is…

Nickelodeon Ad Sales a Drag on Viacom Earnings

Media giant ramps up development in bid to halt ratings skid

This morning's look back on the last quarter was not much fun for Viacom. Revenue was down 16 percent to $3.31 billion, earnings declined to $461 million, and per-share earnings…

Advertisement