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Topic: MTV

Rob Dyrdek Gets Renewals, Pilot in MTV Deal

Fantasy Factory, Ridiculousness return for 7th seasons

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for…

Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net

From 230 miles up: Go-o-o-o-al!!!

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its…

Glam Media Rebrands as Mode Media and Takes On Netflix

Debuts original programming initiative

Glam Media changed its name to Mode Media at its NewFronts event today in New York. Glam chief Samir Arora told Adweek prior to the presentation that the new moniker…

MTV's Newest Series Include the Amazingly Titled Slednecks

One Bad Choice, Beyond Dance also in upfront lineup

MTV isn't getting off the kids-behaving-badly kick: after Jersey Shore and Buckwild, the network is going for a third locale filled with colorful young people, set in Alaska, called Slednecks. The…

Businessweek Art Director Richard Turley Leaves for MTV

Announces move on Tumblr

Richard Turley is set to make waves in the design world at a completely new port of call: MTV. The always interesting, sometimes controversial Bloomberg Businessweek art director announced the move…

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns

Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

MTV Gets Social With Teen Wolf Memorial Site

Grieving fans remember Allison Argent online

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in…

HLN Refocuses on Viral, Social Content

Turner net's big shift comes under new chief Albie Hecht

HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the…

Viacom Sees a Softer Scatter Market in November, Recovers in December

Dauman says ratings are up again, especially at Nick

Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at…

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations

Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

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