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Topic: MTV

DirecTV Dispute, Programming Weaknesses Dog Viacom in Q3 No 'Jersey Shore' puts MTV 43% down

It looks like the third-quarter ratings verdict is in at Viacom, and it's not pretty. The picture for primetime is particularly grim. MTV is down a painful 43 percent and 46…

October 1, 2012, 8:00 PM EDT

Fast Chat: Kraft's Bough on iD Gum's Deal With MTV Brand follows Pepsi in use of multi-screen tech

Kraft’s iD Gum last night became the first brand to use MTV’s Reverb technology during scripted programming, namely the season finale of Awkward. Previously, Pepsi and Verizon Wireless used the…

September 21, 2012, 10:07 AM EDT

The End of 'Jersey Shore' Approacheth Hit reality series' sixth season will be its last

All you people looking to watch attractive people doing inadvisable things on television, look out. You will have slightly fewer options in 2013. MTV's Jersey Shore has gone from a…

August 30, 2012, 5:17 PM EDT

MTV, Twitter Look for Next Beyonce Baby Bump Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

August 28, 2012, 10:22 AM EDT

Viacom, DirecTV Settle Carriage War 26 networks restored after protracted spat

Viacom has reached an agreement with DirecTV after a 10-day blackout that shut 20 million subscribers out of popular networks Comedy Central, MTV and Nickelodeon, and two dozen others. The…

July 20, 2012, 6:26 AM EDT

The Advertising Wars: DirecTV and Viacom Nine ads you'll be seeing a lot of in the next few days

When in the course of human events it becomes necessary for one corporation to dissolve the bands of finance that have connected it with another, and to assume a martyred…

July 11, 2012, 3:54 PM EDT

No More Viacom on DirecTV War of words begins between cable networks and MSO

Viacom and DirecTV have split over carriage fee negotiations, with 17 million DirecTV customers now without Nickelodeon, Comedy Central and VH1. The faceoff got very public yesterday, and today is…

July 11, 2012, 9:30 AM EDT

Viacom Networks Set to Go Dark on DirecTV Tonight at Midnight Deadline looms for MTV, Comedy Central, Nick

The staring contest between Viacom and DirecTV will end, one way or another, at midnight tonight: the network conglomerate posted on its blog this afternoon that it was ready for…

July 10, 2012, 10:18 AM EDT

Portrait: Ypulse Market researchers focus is helping brands get a handle on youth culture

Specs Who Jake Katz, general manager; Dan Coates, president What Youth market research firm Where New York offices Dan Coates, president of Ypulse, is the first to admit that probing the lives and…

June 28, 2012, 6:46 AM EDT

The CW Wraps Upfront Deals; Turner Joins the Fray Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

June 7, 2012, 2:38 PM EDT

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