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Topic: MTV

Viacom Partners With Headphones Company to Promote Independent Music

'Music Independence Day' to take over MTV, CMT and VH1

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music. The networks' owner, Viacom, and the headphones company Monster DNA are teaming up to…

Ratings Slump Dings Broadcast Sales

Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

MTV Study Shows Varying Attitudes Within Millennial Generation

Younger members of demo affected by recessional coming-of-age

In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported. A similar research project in 2008 gave…

Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool

'I'm extremely immature'

CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage…

NowThis News Attracts High-Profile Supporters

Will introduce sponsored video content

Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…

MTV Orders Pilot Based on the Scream Movies

Despite ratings challenges, net’s 2013-14 slate is weak beer

For a network that has lost nearly a quarter of its GRPs, MTV’s upfront slate is not particularly ambitious. The network on Thursday announced it has given the green light to…

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire

Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

We Took a Bunch of SXSW Geeks on a Field Trip

And took photos

Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is…

Vevo Launches Linear Web Network With an Eye on Cable

Music videos, programmed by humans, 24 hours a day

Music videos are coming back to your TV, 24 hours a day. MTV has nothing to do with it. And neither do any computer algorithms. Instead, Vevo, which was built as the…

A la Carte Wars: Cablevision Sues Viacom for Bundling

MSO goes to the mattresses over widespread industry practice

In an apparent bid to set a legal precedent, Cablevision on Tuesday announced that it has filed a lawsuit against Viacom for “bundling,” the practice by which programmers force distributors…

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