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Topic: MTV

Stephen King's Under the Dome Drama Is a Hit for CBS Four weeks in, ambitious summer series is still going strong

Four episodes in and it’s clear that CBS has a rare summer drama hit on its hands with Under the Dome, a claustrophobic yarn about a small town that is…

July 16, 2013, 8:21 PM EDT

Viacom Partners With Headphones Company to Promote Independent Music 'Music Independence Day' to take over MTV, CMT and VH1

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music. The networks' owner, Viacom, and the headphones company Monster DNA are teaming up to…

July 2, 2013, 9:00 AM EDT

Ratings Slump Dings Broadcast Sales Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

June 25, 2013, 12:00 AM EDT

MTV Study Shows Varying Attitudes Within Millennial Generation Younger members of demo affected by recessional coming-of-age

In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported. A similar research project in 2008 gave…

June 19, 2013, 12:13 PM EDT

Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool 'I'm extremely immature'

CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage…

June 19, 2013, 9:32 AM EDT

NowThis News Attracts High-Profile Supporters Will introduce sponsored video content

Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…

May 20, 2013, 10:03 PM EDT

MTV Orders Pilot Based on the Scream Movies Despite ratings challenges, net’s 2013-14 slate is weak beer

For a network that has lost nearly a quarter of its GRPs, MTV’s upfront slate is not particularly ambitious. The network on Thursday announced it has given the green light to…

April 25, 2013, 5:37 PM EDT

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

April 14, 2013, 11:05 PM EDT

We Took a Bunch of SXSW Geeks on a Field Trip And took photos

Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is…

March 17, 2013, 11:06 PM EDT

Vevo Launches Linear Web Network With an Eye on Cable Music videos, programmed by humans, 24 hours a day

Music videos are coming back to your TV, 24 hours a day. MTV has nothing to do with it. And neither do any computer algorithms. Instead, Vevo, which was built as the…

March 12, 2013, 11:04 AM EDT

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