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Topic: MTV

VMAs Hit a Viewership Low for MTV but Break a Twitter TV Record

Miley Cyrus hosts the most-tweeted nonsports program

Just over 5 million viewers watched the MTV Video Music Awards on the main network Sunday night—a new low that dates to 1994, when MTV began using Nielsen to track…

MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

24 brands signed on for 'millennial Super Bowl'

MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social…

Susanne Daniels Departs as MTV's Head of Programming to Join YouTube

Mina Lefevre, Lauren Dolgen to co-run cable network

Just hours after replacing the head of one music-themed network, Viacom did it again. Susanne Daniels, MTV's head of programming since 2012, has left the company to take on the role…

Ad of the Day: People of Color Finally Get White Privilege on Demand With White Squad

MTV tackles race in an entertaining and pointed campaign

Thought provoking, exceptionally well executed and controversial, MTV's satirical "White Squad" is one of the best social-issues campaigns in recent memory. Part of the cable network's broader "Look Different" anti-prejudice initiative,…

Brands Start Hosting Real-Time Video Chats on Facebook

A workaround to live streaming

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook…

To Promote Its New Scream Series, MTV Is 'Killing' Its Audience

Play the network's new Choose Your Own Murder game

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—"killing" them. In the spirit of…

Why Vanity Fair’s Caitlyn Jenner Cover Became Instantly Iconic

Plus, legends weigh in on other memorable mags

Vanity Fair made headlines this month with the release of its July 2015 cover, featuring a photograph of Caitlyn Jenner shot by Annie Leibovitz. It didn't take long for the…

Nicola Formichetti Has Come a Long Way From Lady Gaga's 'Meat Dress'

Diesel creative director on how to grab attention and reboot a global brand

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work. The 37-year-old Japanese-Italian designer got his start as…

Viacom Looks for an Advertising Upper Hand With Vantage

New product aims to discover where messages 'work best'

After a year in beta, Viacom today launched Viacom Vantage, a data-driven ad product that will allow advertisers to reach custom targets across Viacom Media Networks including MTV, Comedy Central, VH1,…

ESPN Sues Verizon Over FiOS' New Custom TV bundle

'Consumers have spoken... they want choice,' Verizon argues

ESPN isn't wasting any time in challenging Verizon's new, slimmer cable bundles as part of its FiOS service. The sports network behemoth filed suit Monday in New York Supreme Court,…

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