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Topic: MTV

MTV Founder Bob Pittman Is Our First Media Visionary Clear Channel CEO's many incarnations make him a jack of all media

Bob Pittman had no intention of putting lipstick on a pig. The native Southerner and C-suite veteran, who was semi-retired a few years ago and overseeing private equity firm Pilot…

December 15, 2013, 9:59 PM EST

What Pepsi Discovered by Monitoring Millennials During the VMAs TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

November 24, 2013, 9:54 PM EST

The Legendary George Lois Works With His Son and Grandson Good Karma Creative is boosting little-known brands

Specs Who Creative director George Lois, flanked by grandson George (l.), producer, and son Luke, managing director What Full-service creative agency Where New York If pedigree counts in the ad world, not many shops…

November 14, 2013, 3:57 AM EST

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

Can Sean ‘Diddy’ Combs Revive the Music-Video Network? Digital killed the video star

The revolution is now being televised. Years after Fuse rebranded and MTV stopped playing music videos, hip-hop and fashion mogul Sean “Diddy” Combs is looking to revive the business model. Earlier…

October 23, 2013, 6:37 PM EDT

Check Out the Top 10 Most-Shared Brands on Instagram Video 40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

October 23, 2013, 5:00 AM EDT

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

CBS Sees Potential for Mid-Market Advertisers in Twitter Amplify Media giant is latest conquest

To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the…

September 23, 2013, 1:52 PM EDT

Cable's Live Events Are Paying Off Big-Time This Summer Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

September 1, 2013, 10:10 PM EDT

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

August 26, 2013, 5:08 PM EDT

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