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Topic: MTV

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

PSAs also tackle education and veterans' health

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly…

How MTV News Is Trying to Make Itself Relevant Again for a New Generation

Revitalizing the once-dominant brand

Dan Fierman remembers where he was on April 8, 1994, the day Nirvana frontman Kurt Cobain was found dead in his Seattle home. Fierman, like many other 20-year-olds in those days,…

Q&A: Viacom Is Betting on Snapchat to Stay Relevant With Millennials

Launches new Discover channels and ad program

Viacom today signed a global deal with Snapchat that allows the broadcast network to sell ads and crank out daily content within the red-hot app. The partnership entails a revenue-sharing agreement,…

Turner Says the Post-Millennial Generation Should Be Known as 'Plurals'

Yet another name idea for those born after 1997

Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation. Becomers? Founders? iGen? Post-Millennials? Those are just a few. And now…

Here’s How Viacom’s Networks Will Try to Bounce Back in 2016

Comedy Central, MTV and TV Land announce big renewals, new shows

After a rough couple of years for its cable networks, Viacom is trying to finally right the ship in 2016. Ratings for Viacom's TV networks—including MTV, Comedy Central, Nickelodeon, Spike and…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

Connecting with fans and amplifying her voice

With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her…

Viacom Goes Big With Trevor Noah's Daily Show Debut, Which Will Air on All Its Networks

Will simulcast on MTV, VH1, BET and more

Comedy Central is giving Trevor Noah the biggest platform possible when he makes his Daily Show hosting debut on Monday: Parent company Viacom will simulcast his first episode across all…

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

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