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Topic: MTV

NatGeo's Instagram Video Goes Wild And doesn't need sound to do it

National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery…

May 2, 2014, 6:35 AM EDT

Glam Media Rebrands as Mode Media and Takes On Netflix Debuts original programming initiative

Glam Media changed its name to Mode Media at its NewFronts event today in New York. Glam chief Samir Arora told Adweek prior to the presentation that the new moniker…

April 29, 2014, 1:00 PM EDT

Here Are the Top 10 Brands Using Instagram Video UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

April 25, 2014, 4:27 PM EDT

MTV's Newest Series Include the Amazingly Titled Slednecks One Bad Choice, Beyond Dance also in upfront lineup

MTV isn't getting off the kids-behaving-badly kick: after Jersey Shore and Buckwild, the network is going for a third locale filled with colorful young people, set in Alaska, called Slednecks. The…

April 24, 2014, 5:02 PM EDT

Businessweek Art Director Richard Turley Leaves for MTV Announces move on Tumblr

Richard Turley is set to make waves in the design world at a completely new port of call: MTV. The always interesting, sometimes controversial Bloomberg Businessweek art director announced the move…

April 22, 2014, 11:26 AM EDT

Media Storm Signs Eyeview as Exclusive Partner Coming to a location-based video ad near you

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the…

April 22, 2014, 10:00 AM EDT

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

March 20, 2014, 4:48 PM EDT

MTV Gets Social With Teen Wolf Memorial Site Grieving fans remember Allison Argent online

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in…

March 18, 2014, 6:38 PM EDT

HLN Refocuses on Viral, Social Content Turner net's big shift comes under new chief Albie Hecht

HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the…

February 10, 2014, 11:51 AM EST

Viacom Sees a Softer Scatter Market in November, Recovers in December Dauman says ratings are up again, especially at Nick

Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at…

January 30, 2014, 4:07 PM EST

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