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Topic: MTV

Turner Says the Post-Millennial Generation Should Be Known as 'Plurals'

Yet another name idea for those born after 1997

Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation. Becomers? Founders? iGen? Post-Millennials? Those are just a few. And now…

Here’s How Viacom’s Networks Will Try to Bounce Back in 2016

Comedy Central, MTV and TV Land announce big renewals, new shows

After a rough couple of years for its cable networks, Viacom is trying to finally right the ship in 2016. Ratings for Viacom's TV networks—including MTV, Comedy Central, Nickelodeon, Spike and…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Giant Sexting Emojis Welcome a Condom for Threesomes in MTV's 'Sext Life' Ad

Getting it on for the Staying Alive Foundation

Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined…

Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

Connecting with fans and amplifying her voice

With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her…

Viacom Goes Big With Trevor Noah's Daily Show Debut, Which Will Air on All Its Networks

Will simulcast on MTV, VH1, BET and more

Comedy Central is giving Trevor Noah the biggest platform possible when he makes his Daily Show hosting debut on Monday: Parent company Viacom will simulcast his first episode across all…

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

How This Punk Rocker Plans to Woo Bloomberg Media’s Sophisticated Audience

Allan Wai on his new role and challenges

Specs Current gig Global commercial creative director at Bloomberg Media Previous gig Manager, design and production, HBO Go Age 43 Twitter @allanwai Adweek: You're Bloomberg's first global commercial creative director. What does that mean? Allan…

Ad of the Day: Things Get Sublimely Surreal as MTV Tries to Define What It Stands for Today

The network is everything and nothing. And eye monsters

Ask any Gen Xer about MTV, and you're almost certainly in for a gripefest about how "In my day, it stood for Music Television!" Now, the cable network, once known just…

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