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Topic: MTV

To Promote Its New Scream Series, MTV Is 'Killing' Its Audience

Play the network's new Choose Your Own Murder game

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—"killing" them. In the spirit of…

Why Vanity Fair’s Caitlyn Jenner Cover Became Instantly Iconic

Plus, legends weigh in on other memorable mags

Vanity Fair made headlines this month with the release of its July 2015 cover, featuring a photograph of Caitlyn Jenner shot by Annie Leibovitz. It didn't take long for the…

Nicola Formichetti Has Come a Long Way From Lady Gaga's 'Meat Dress'

Diesel creative director on how to grab attention and reboot a global brand

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work. The 37-year-old Japanese-Italian designer got his start as…

Viacom Looks for an Advertising Upper Hand With Vantage

New product aims to discover where messages 'work best'

After a year in beta, Viacom today launched Viacom Vantage, a data-driven ad product that will allow advertisers to reach custom targets across Viacom Media Networks including MTV, Comedy Central, VH1,…

ESPN Sues Verizon Over FiOS' New Custom TV bundle

'Consumers have spoken... they want choice,' Verizon argues

ESPN isn't wasting any time in challenging Verizon's new, slimmer cable bundles as part of its FiOS service. The sports network behemoth filed suit Monday in New York Supreme Court,…

MTV Wants to Make Millennials Scream

Upfront unveils 8 new series and 85 more in development

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

This Agency Lifted Revenue 60% by Mastering Instagram

The Movement Strategy's social craftiness garners big results

Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter,…

MTV Marks MLK Day by Airing in Black and White

Kendrick Lamar, Rand Paul and more join PSAs on race in America

For 12 hours starting at 9 a.m. this Martin Luther King, Jr. Day (Monday, Jan. 19), MTV will mark the civil rights leader's memory by airing in black and white. As…

Viacom’s Downturns Have Gotten So Predictable They’re an Easy Buck for Investors

Conglom is trying to figure out the multiplatform game

As usual, Viacom is doomed. People have been preaching the End of Days for the company since Tom Freston left and was replaced by Philippe Dauman in 2006, and yet it…

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