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Topic: MTV

Anna Kendrick Meets Amy Schumer, and Won't Soon Forget It, in MTV's New Ad

Promo for April's Movie Awards

We know how much you love Anna Kendrick, so here she is in yet another commercial where she gets to be funny and charming—this time at Amy Schumer's expense. Schumer is…

Sports Brands Are Winning Big With Instagram Videos

Seven of the top 10 come from category

Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos. Well, sports have take over the scene, with seven of the spots in the rankings…

Mercedes' Key to Instagram Success: Drive With the Doors Open

How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

NBA Fashion Is Ruling Instagram Video

Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

NatGeo's Instagram Video Goes Wild

And doesn't need sound to do it

National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery…

Here Are the Top 10 Brands Using Instagram Video

UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

Media Storm Signs Eyeview as Exclusive Partner

Coming to a location-based video ad near you

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the…

Disney Music Video From Frozen Aims for Virality

Meanwhile, another prank generates 15 million views

Kids TV and movie brands have a tricky relationship with YouTube. And generally, studios are very careful not to release too much content on the Web from current in-release movies. That's why…

Miley's Twerking Dominates YouTube

MTV enjoys post-VMA surge in last week's Web series ranking

Miley Cyrus' twerking episode sure got the world's attention, with everyone from Morning Joe's Mika Brzezinski to The Wall Street Journal's Peggy Noonan. The racy—some would say sexy, some would say desperate—performance lit…

Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus

Isn't corporate synergy subversive?

"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's controversial…

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