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Topic: MTV VMAs

MTV Launches Ariana Grande's New Album With a Little Help From Twitter Pepsi sponsors tweets to songs

Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four…

August 20, 2014, 11:21 AM EDT

MTV Brings Back House of Style as Multiplatform Native Ad Integrates two of its iconic shows with Unilever brands

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air. "We're looking at it as a…

August 8, 2014, 10:34 AM EDT

What Pepsi Discovered by Monitoring Millennials During the VMAs TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

November 24, 2013, 9:54 PM EST

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

Call of Duty: Ghosts Campaign Will Dovetail With Eminem's MMLP2 Album and game both drop on Nov. 5

November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it's also the day Eminem's MMLP2 (short for The Marshall Mathers…

September 9, 2013, 3:00 AM EDT

Twitter Powers Social Video for U.S. Open and Heineken Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

August 26, 2013, 7:32 PM EDT

Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm Union Metrics' stats bode well for Marissa Mayer & Co.

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics…

August 26, 2013, 4:45 PM EDT

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