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MTV Networks Come Back With Stronger Ad Sales Than Last Year Dauman cites increased retail spend, better programming

Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a…

November 14, 2013, 10:19 AM EST

Comedy Central Is Dismantling Its Digital Wall Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

October 13, 2013, 11:03 PM EDT

Fox Makes Headway as First Week of Upfront Deals Ends Network sacrifices bigger CPM hikes for dollar volume

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to…

May 31, 2013, 5:29 PM EDT

Fox, ABC Begin Hashing Out Upfront Deals Déjà vu all over again as spring bazaar gets off to a fast start

Call it the déjà vu upfront. In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major…

May 29, 2013, 5:36 PM EDT

MTV, Twitter Look for Next Beyonce Baby Bump Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

August 28, 2012, 10:22 AM EDT

MTV Launches Teen Wolf: The Hunt on Facebook New social game/experience includes original scripted content from show's creators

As most Teen Wolf lovers know, just watching the show's episodes on TV or online doesn’t nearly cut it. You need to chat with other fans. You need to tweet…

June 4, 2012, 8:00 AM EDT

The 10 Best Upfront Presentations (So Far) From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…

May 17, 2012, 12:00 AM EDT

Sick Nick a Drag on Viacom Ad Sales Kids net ratings declines remain a concern

Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries. Speaking to analysts in a Q&A…

May 3, 2012, 5:43 PM EDT

The Viacom Corporation Gets a Blog Multinational entertainment combine can now tell us about that girl at work it has a crush on

Viacom, the owner of Comedy Central, MTV, BET, VH1, Nickelodeon and movie studio Paramount, now has a blog. Initial posts at blog.viacom.com are fairly promising by corporate blog standards, with a…

March 12, 2012, 7:53 PM EDT

MTV Debuts Social TV Mobile App at Mobile World Congress Partners with AKQA to target youth across the pond

Television may soon regain its place as a social linchpin—at least for those in MTV's youth demographic. Gone (for the most part) are the days when family members would gather…

February 28, 2012, 4:26 PM EST

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