Topic: MTV

Chris McCarthy, President of VH1 and Logo, Will Now Also Head Up MTV

He succeeds Sean Atkins at the network

Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and…

MTV Seeks New Media and Creative Agencies to Help It Reclaim Its Musical Legacy

Viacom launches 2 separate reviews

MTV never plays videos anymore. That sentiment has become a cliché in recent years. But the Viacom channel wants to be known, once again, as the global authority on pop music…

After 26 Years, Rock the Vote Is Still Driving Young People to the Polls

Thanks to a powerful mix of pop culture and politics

It's a political movement that started with Madonna. In 1990, a bikini-clad Material Girl wrapped in an American flag urged MTV viewers to vote by rapping about Thomas Jefferson and…

MTV Uses Twitter to Gauge How Well It's Doing on Snapchat

Screenshots give glimpses of social sentiment

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organized by Northside Festival…

Ad of the Day: How MTV Is Telling Millennials to Vote in This Craziest of Election Years

A look at the network's sprawling 'Elect This' campaign

MTV has a crazy plan for getting young voters excited about the 2016 election cycle: Talk about the issues. This week, the network is launching "Elect This," a sweeping new campaign…

Viacom Presents First-Ever Datafront to Improve the Business of Buying TV

The company's ad products will be on display

As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city to talk fall TV: what's…

MTV's First Snapchat Series Dishes Out Sex Education in 10 Seconds or Less

Trojan signs on to sponsor 'Pants Off'

MTV is betting big on Snapchat as a way to remain relevant with teenagers, starting with its first series created specifically for the app. On Saturday, MTV will launch Pants Off,…

MTV Turns Its Logo Purple to Honor Prince's Life and Career

Airs music videos, preps Snapchat takeover after shocking death at 57

As the music industry, and millions of fans, are reeling from the shocking news that Prince died today at 57, MTV is airing music videos on three of its networks…

Will the Return of 'Unplugged' and 'Cribs' Bring Millennials Back to MTV?

New president hopes music focus reverses ratings slide

Can MTV be saved? New president Sean Atkins thinks so, and ahead of today's upfront event, he's revealing how: by putting the music back into the network that used to…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…