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Topic: MTV

This Agency Lifted Revenue 60% by Mastering Instagram The Movement Strategy's social craftiness garners big results

Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter,…

January 27, 2015, 6:00 PM EST

MTV Marks MLK Day by Airing in Black and White Kendrick Lamar, Rand Paul and more join PSAs on race in America

For 12 hours starting at 9 a.m. this Martin Luther King, Jr. Day (Monday, Jan. 19), MTV will mark the civil rights leader's memory by airing in black and white. As…

January 18, 2015, 3:00 PM EST

20 Creepy, Quirky and Funny Sponsored Gifs That Blew Up Tumblr in 2014 Marketers' top entertainment posts, ranked

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according…

December 17, 2014, 7:00 AM EST

Viacom’s Downturns Have Gotten So Predictable They’re an Easy Buck for Investors Conglom is trying to figure out the multiplatform game

As usual, Viacom is doomed. People have been preaching the End of Days for the company since Tom Freston left and was replaced by Philippe Dauman in 2006, and yet it…

November 10, 2014, 12:02 AM EST

Did Vine Star Jerome Jarre Just Walk Out on $1 Million Ad Deal? Tells world he's done selling out

It's like Michael Jordan retiring before ever actually signing with the Bulls. Jerome Jarre, a huge social video star, can't take it anymore and is leaving the ad game, just…

October 28, 2014, 11:27 AM EDT

Brands Make Prankvertising Positive A safer way to take advantage of the popularity of stunt ads

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses…

October 12, 2014, 9:07 PM EDT

Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's? MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

October 10, 2014, 2:12 PM EDT

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

August 22, 2014, 3:02 PM EDT

15-Year-Old YouTuber Lohanthony Doles Out Advice for Vloggers He has MTV's attention

At the age of 14, most people are concerned about starting high school. YouTube star Anthony Quintal—known to his fans as Lohanthony—had to manage hosting his own MTV Web show…

August 21, 2014, 10:41 AM EDT

Parents Television Council Is Already Upset About What Nicki Minaj Will Do on Sunday Watchdogs foresee VMA lewdness

Really, you wonder if the Parents Television Council is secretly letting MTV write its press releases. Nicki Minaj's butt-heavy video for her new single Anaconda (why, yes, it does sample…

August 20, 2014, 4:35 PM EDT

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