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Topic: MTA

Turner, CBS Outdoor Tip Off NYC Subway Media Play High-def screens light up 10 MTA stations

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New…

March 10, 2014, 7:17 AM EDT

Why Is My MetroCard Red? Brands ride the rails to reach more than 8 million NYC straphangers

If you're a New Yorker and you bought a MetroCard sometime in the last week or so at a "high-traffic" station (Herald Square, Penn Station, Coney Island, Times Square, etc.),…

July 10, 2013, 4:18 PM EDT

Mind the Gap! First Advertiser Jumps Aboard the MetroCard Card gets you 20 percent off at Gap in NYC

New York's Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to "Be bright NYC," with the word…

October 9, 2012, 7:13 AM EDT

NYC to Plaster Ads on Front of MetroCards MTA touts 'novel, attention-getting' ad space

Frankly, I'm surprised it took so long for New York's Metropolitan Transportation Authority to sell advertising on the front of its iconic yellow MetroCards, especially considering the backs have been…

July 23, 2012, 8:08 AM EDT