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Topic: MRY

Moms Explain What Their Kids Do in Advertising in This Agency's Mother's Day Video

Basically, they have no idea

Creative and technology agency MRY celebrated Mother's Day by having its staffers video chat with their moms. And along the way, the moms were asked what they think their kids…

Big Spaceship Has Found Its First Chief Creative Officer

Cedric Devitt joins from MRY

Big Spaceship has reached within MRY and found its first chief creative officer, Cedric Devitt.  Devitt will join the nearly 90-person Brooklyn office of Big Spaceship on March 9. He will…

Here's What Would Happen If Ad Agencies Hired Drones as Employees

Be very afraid

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

Acquiring a Social Agency Is Sounding Less Sexy by the Month

Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

Is Vine's Loop Counter Useful or 'Weird' Marketing Math?

Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

Here Are the Pros and Cons of Snapchat Taking on Ads

Data is both a blessing and a curse

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are…

MasterChef Finalist Explains the Crossover Between Cooking and Advertising

Elizabeth Cauvel is also a creative director at MRY

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working…

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

Publicis Groupe Joins NYC Media Lab

First industry holding company

Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi. The Lab connects companies…

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