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Topic: MRY

Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards

From the baseball diamond to outer space

The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. Four agencies walked off with Best…

What You Really Learn From Your First Year on the Job

You'll contribute a lot more than you think

  brightcove.createExperiences(); You know that starting your first job in the media or ad world will be a huge adjustment from…

8 Ways You Should Be Using LinkedIn (but Probably Aren't)

A few good habits to make it far more valuable

LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying…

Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies

From recruiting young talent to winning new business

With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities. Havas Chicago this week kicks…

Moms Explain What Their Kids Do in Advertising in This Agency's Mother's Day Video

Basically, they have no idea

Creative and technology agency MRY celebrated Mother's Day by having its staffers video chat with their moms. And along the way, the moms were asked what they think their kids…

Big Spaceship Has Found Its First Chief Creative Officer

Cedric Devitt joins from MRY

Big Spaceship has reached within MRY and found its first chief creative officer, Cedric Devitt.  Devitt will join the nearly 90-person Brooklyn office of Big Spaceship on March 9. He will…

Here's What Would Happen If Ad Agencies Hired Drones as Employees

Be very afraid

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

Acquiring a Social Agency Is Sounding Less Sexy by the Month

Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

Is Vine's Loop Counter Useful or 'Weird' Marketing Math?

Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

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