Topic: MRM//McCann

MRM//McCann Nabs Its Newest Creative Leader From AKQA

Sung Chang joins the customer experience shop as CCO

McCann's customer experience agency has a new name atop its creative roster. Just over a month after former chief creative officer Anthony Yell stepped down to run the New York, Boston and…

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

MRM's Mclaren Promoted to CEO

Succeeds Bill Kolb

Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to…