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Topic: MRM//McCann

McCann Turned Pie Charts Into Real Pies in Bittersweet Critique of Gender Pay Gap

The treats are tasty, but the data isn't

Equal Pay Day is happening Tuesday in the U.S., thanks to the American Association of University Women. And you don't have to attend the 3 Percent Conference to know that…

An Inside Look at IHOP's Social Media War Room on National Pancake Day

Tweets on fleek

Tuesday was a glorious day that had high school kids ditching school and pancake fiends pledging their undying love to a fast-casual restaurant chain. Tuesday was National Pancake Day, and…

IHOP's New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name

National Pancake Day effort's for a good cause, too

IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to…

MRM//McCann Nabs Its Newest Creative Leader From AKQA

Sung Chang joins the customer experience shop as CCO

McCann's customer experience agency has a new name atop its creative roster. Just over a month after former chief creative officer Anthony Yell stepped down to run the New York, Boston and…

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

MRM's Mclaren Promoted to CEO

Succeeds Bill Kolb

Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to…

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