Topic: Mr. Clean
P&G gives us the origin story of a guy who was 'born to clean'
By Sam Thielman on Jun. 13, 2013 - 2:23 PM EDT
He had plenty of friends, but a different idea of fun." You know, with more than 100 licensing partners and some $173 million in product placement, you'd think Man of Steel…
Which marketers pushed their products to new frontiers—and which ones pushed things too far?
By Robert Klara on Dec. 20, 2012 - 5:51 PM EST
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
Here's a nice little binding contract
By Rebecca Cullers on May. 10, 2012 - 12:01 PM EDT
Looking for a cheap Mother's Day gift that your wife will love? Mr. Clean has you covered with a binding contract you can sign to be a Man Maid. That's…