Topic: MPA - The Association of Magazine Media

Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam

Men's mags see growth on Pinterest

The MPA – The Association of Magazine Media is making good on its promise to start integrating social media data into its new Magazine Media 360° audience report. Today, the MPA…

More Bad News for Mailing Industry: Senate Committee Advances Postal Reform Act

Bill would make permanent two-year emergency rate hike

The bad news for the mailing industry keeps on coming, dimming the prospects that the two-year-old postal rate hike that went into effect days ago will end. On Thursday, the Senate…

Post Office Approves Extra Rate Hike on Christmas Eve

Increase will do nothing to help USPS problems

As feared, the U.S. Postal Service passed a 4.3 percent exigent rate increase on Christmas Eve, delivering a lump of coal to magazines, newspapers and direct mailers. The Postal Regulatory Commission…

Decision on Postal Rate Hike Could Be a Holiday Downer

An increase would drive up the cost of delivering magazines

This year, the Grinch may go postal with an extraordinary rate increase. The U.S. Postal Regulatory Commission is expected to decide whether to allow the U.S. Postal Service to raise…

Magazine Ad Pages Down Again in Q3, but Decline Is Slowing

Tablet ads still a bright spot

Encouraging news for consumer magazines: While their print advertising volume continues to shrink, the decline has slowed, according to new Publishers Information Bureau data released today by MPA—The Association for Magazine…

Postal Rate Hikes Disappoint Mailing Industry

Will plead case before Postal Regulatory Commission

Magazines, newspapers and marketing businesses that depend on the U.S. mail suffered a setback in the fight to ward off an exigent rate hike on top of the annual rate…

Magazines, Newspapers Brace for Exigent Postal Rate Hike

Could add $300m in costs to an already-challenged industry

Magazines, newspapers and direct marketers are girding for the possibility that the U.S. Postal Service will pass an exigent rate increase on top of the annual postal rate that is…