Topic: MPA
MPA, the Association of Magazine Media, has finally released a game plan to implement its guidelines for standardizing digital magazine metrics, which it hopes will encourage advertisers to commit to…
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…
Consumer magazines' advertising woes continued in the first quarter of 2013, with ad pages slipping 4.8 percent versus the year-ago period on declines in nine out of the 12 top…
Yesterday, at the MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers from across the publishing and tech industries gathered to show off their latest tablet products and…
Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together. Berner has…
Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA…
Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA, is wasting no time in trying to show the magazine industry she means business. “I’m…
MPA, the Association of Magazine Media, has announced that former Reader’s Digest Association CEO Mary Berner will become its new president and CEO, just in time for the leading magazine…
After leading the MPA for 13 years, the organization’s CEO and president Nina Link announced today that she would step down at the end of the year. Michael Clinton, chairman of…
Magazines now have one fewer person to promote them. Andrew Jung, who was hired by the Association of Magazine Media (formerly known as MPA) to champion the industry, has left…
