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Topic: Moxie

ZenithOptimedia Brings New Strategy to Cannes

Owned media is topic of two sessions next week

ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned…

iCrossing Hires Moxie and Razorfish Vets

Ramps up personnel after recent account wins

A steady stream of new business means more hands needed on deck for iCrossing. The digital agency today is announcing it has hired industry mainstays Christine Bensen, most recently at…

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