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Topic: Movies

Going to the Movies Could Be a Fully Interactive Experience by 2020

Screenvision CEO says sensors will improve audience connections

brightcove.createExperiences(); While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars

Ample Hills' success story reads like a Hollywood script

Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.  Yet this family business is…

The Peanuts Marketing Blitz Was Everywhere, but Much of Its Social Engagement Was 'Dismal'

Experts say movie's core audience isn't 'socially motivated'

Over the past few weeks, 20th Century Fox kicked its exhaustive marketing push for The Peanuts Movie into high gear using a strategy similar to this summer's Minions movie. Charles Schulz's characters…

Indie Film Suffragette Wages Its Own Campaign for Women's Rights 100 Years Later

Is this 2015 or 1915?

This would appear to be an easy quiz, even if you have no head for statistics. Are the following numbers true in 1915 or 2015: • Women make up 70 percent…

Ad of the Day: Duracell Powers Epic Suburban Star Wars Battle on Christmas Morning

Anomaly goes all in

A long time ago, in a suburb far, far away ... Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday…

Ad of the Day: Here Is Toyota's Full 5-Minute Spot With Marty McFly and Doc Brown

Back to the Future stars learn to love the Mirai

Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher Lloyd and Michael J. Fox reunite onscreen. Now, for Back to…

Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star Wars Game

BBH unleashes holiday spot

There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called…

Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken

Daniel Craig opens 'The Chase,' but a lady takes the lead

Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + Kennedy…

This Cleverly Designed Movie Poster Makes a Bad Review Seem Like a Good One

Guardian critic tips hat to 'incredible' stunt

It turns out negative movie reviews can be turned into positive ones, with just a little ingenious design. Guardian film critic Benjamin Lee didn't like the new Tom Hardy movie Legend…

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