Movies | Adweek

Topic: Movies

E-book Buyers Are 21% More Likely to Be Female And other facts about digital entertainment

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as…

June 5, 2013, 12:03 AM EDT

Theater Regrets Having Body-Armored, Assault Rifle-Carrying Cosplayers at Iron Man 3 Premiere Police received 911 calls fearing Aurora-like shooter

A Missouri movie theater today apologized "to those who felt they were in harm’s way" when cosplayers arrived for the Iron Man 3 premiere in Jefferson City carrying fake firearms.…

May 10, 2013, 5:19 PM EDT

How Bruce Greenwood Ended Up Speaking Only in Ad Slogans A chat with the director of And Now a Word from Our Sponsor

It’s a story that may too closely resemble reality for some in the ad industry: You wake up one morning and realize that you can only speak in slogans. Next…

May 3, 2013, 6:02 PM EDT

Killer From Lionsgate Horror Movie Invades Posters for Studio's Other Films Axe wielder from You're Next gets around

Dude's got an axe! He's gonna chop up movie posters! Aaaaahh! Lionsgate has overlayed images of scary, animal-masked killers on posters for some of its non-horror releases—such as Tyler Perry's…

April 29, 2013, 9:39 AM EDT

Screenvision to Use TV Ad Model in Movie Theaters Company looks to woo buyers with demo guarantees at first upfront

When TV viewing is at its lowest—such as during the summer and on weekends—people are at the movies. This puts cinema advertising company Screenvision in a unique position to woo…

April 24, 2013, 12:45 PM EDT

Is This the Most Horrifying Film-Festival Ad Ever? RPA and Tool's gruesome seven minutes for Newport Beach

IDEA: "It's only a movie." That was Alfred Hitchcock's line to actors who took themselves too seriously. But it's also literally true for viewers. What feels like a lived experience…

April 22, 2013, 9:21 PM EDT

You'll Want to Remember This Freaky Mash Evil Dead meets Jurassic Park and Trance in this weeks juxtaposing mash

You'll Want to Remember This Freaky Mash

April 5, 2013, 12:42 PM EDT

Noooooooooooooooooooo! Just say yes to Leo Burnett's IndieLisboa film festival spot

Ads for indie film festivals are often quite brilliant. The movies are usually distinctive, so the advertising can be as well. Who can forget Geoffrey Rush as a potato peeler?…

March 29, 2013, 12:35 PM EDT

A More Honest Trailer for Les Misérables Screen Junkies finally takes down the musical

After a bevy of requests from fans, Screen Junkies has finally released an Honest Trailer for Les Misérables, and it … sucks. Well, it doesn't quite suck, but it definitely…

March 29, 2013, 9:11 AM EDT

Traumatized Man Speaks Only in Advertising Slogans in New Indie Movie Ad genius is consumed by his craft

How many times have you busted out a well-known advertising slogan because it seemed to be the wittiest thing to say in a conversation? Never? Fine, wordsmith, but the rest…

March 28, 2013, 2:51 PM EDT