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Topic: Movies

Air New Zealand Travels to Middle-earth With In-Flight Safety Video Peter Jackson makes cameo in 'Hobbit' tie-in

Yes, yes, my precious! Air New Zealand and WETA Workshop soar with this Hobbit tie-in—a real in-flight safety video. Characters from J.R.R. Tolkien demonstrate what to do in the case…

November 1, 2012, 9:59 AM EDT

'Evil Dead' to Rise Again: Here's the Red Band Trailer Promising or waste of time?

I've been purposely ignoring any information about the upcoming Evil Dead remake, but I finally relented and watched this Red Band trailer. My hopes aren't high. This looks like one…

October 25, 2012, 9:15 AM EDT

Coke Zero Gives 'Skyfall' Tickets to Only the Most Bond-Like People Train-station stunt full of obstacles

Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout. Now, the brand is back with a…

October 22, 2012, 12:31 PM EDT

Oreo Gets Dunked by One of the Best Twitter Replies Ever Sneaking snacks into a movie theater? Not cool, cookie

Oh, it's ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they…

September 26, 2012, 9:11 AM EDT

'Halloween' Targets Young and Old as It Returns to Theaters After 35 Years One-week run for John Carpenter classic

There are people like me who didn't sleep for days in the fall of 1978 after seeing John Carpenter's horror classic Halloween. The first few chords of that creepy theme…

September 24, 2012, 1:08 PM EDT

Daniel Day-Lewis Embodies Lincoln in Movie Poster Stark black-and-white portrait for Spielberg film

Steven Spielberg's Lincoln will chronicle the final months in the life of America's greatest president—and the movie's first poster, unveiled today, presents a suitably heroic yet weary image of the…

August 22, 2012, 1:48 PM EDT

Nike Giving Away Weird Shoes to Weirdest 'ParaNorman' Fans Twitter contest calls for odd childhood pics

Nike and LAIKA Studios are reaching out to weirdos with a Twitter contest promoting the movie ParaNorman, which hit theaters last week. Fans who follow ParaNorman's official Twitter account @ParaNorman…

August 21, 2012, 12:03 PM EDT

Movie Crowdsources Set of 87 Posters Through Instagram Experimental marketing for an experimental film

Behold the world's first crowdsourced movie-poster campaign created through Instagram! It's the pinnacle of creative achievement! Sigh … humankind's obsession with the ubiquitous photo app continues, this time in Canada,…

July 25, 2012, 10:07 AM EDT

Advertising Is Mostly Alien Mind Control, Says New Movie Beware QR codes in particular!

For whatever reason, sci-fi movies have found fertile ground in preying on society's irrational, deep-seated fear of the advertising profession. The upcoming movie Branded (trailer posted below), out Sept. 7,…

July 19, 2012, 11:34 AM EDT

Ted Gets Dirty With Axe Hair Products in Seth MacFarlane Ads (NSFW) Two unwholesome brands come together

Ted, the Seth MacFarlane movie, has been a monster at the box office. And Axe must be patting itself on the back—or perhaps running its hands through its silky-smooth hair—for…

July 10, 2012, 10:01 AM EDT

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