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Topic: Movies

Godzilla Is 'Craving Italian' in Fiat's Movie Tie-In Ad Monster bites off more than he can chew

As if Italian auto brand Fiat hasn't had enough challenges in its recent U.S. reboot, the car becomes a snack for none other than Godzilla in this goofy but likable…

May 8, 2014, 12:14 PM EDT

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

Here's What Happens When You Ask Netflix to Go to Prom With You Teen's tweet leads to a memorable, movie-fueled night

Muthana Sweis, a student at Marist High School in Chicago, took two dates to his junior prom—and one of them was Netflix. In a January tweet, the 17-year-old asked the company…

April 10, 2014, 9:27 AM EDT

Best Wedding Present Ever? Photographer Remakes Hollywood Posters Starring Bride and Groom 'A labor of love, for sure'

In a world where love is patient and love is kind, one couple refused to play by the rules. This summer, they're going to the chapel and someone's going to…

April 8, 2014, 1:09 PM EDT

These 16 Star-Studded Posters Make The Expendables 3 Seem Strangely Compelling Who isn't in this movie?

The Expendables film series, helmed by Sylvester Stallone and cast to the verge of exploding with his fellow action stars, has never been all that approachable to casual fans who…

April 2, 2014, 9:48 PM EDT

Amazon Announces $99 Fire TV Set-Top Box New device aggregates all your streaming subs into a single menu

The venue for the press conference was decked out like a swanky home theater, from the cushy chairs and giant TV on top of a low bookshelf to the Junior…

April 2, 2014, 11:28 AM EDT

Dad Obsessed With Indie Movies Tells His Girl the World's Worst Bedtime Story Newport Beach's latest insane ad

From the folks who brought you "Mandible," perhaps the most twisted film-festival promo in history, comes a sequel that's also messed up—if less visually gruesome. RPA and Tool's new spot for…

April 2, 2014, 9:35 AM EDT

Ad of the Day: Canadian Zombie Stops Being So Damn Nice in Hilarious Film-Fest Ad Antoine Zombé shows there's life in the old genre yet

A lot of U.S. zombies don't get the chance to see things through the eye holes of their neighbors to the north, mostly because of the constant and distracting craving…

March 17, 2014, 10:41 AM EDT

IAB: 87 Percent of Moviegoers Go Mobile After Seeing Ads Elsewhere Smartphones key to marketing

Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that…

February 28, 2014, 12:17 PM EST

Kevin Costner's New Spy Movie Reimagined to Star NFL Wide Receivers It might actually be better this way

Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and…

February 26, 2014, 1:11 PM EST

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