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Topic: Movies

Fans Successfully Unlocked the New Avengers Trailer, and It Was Totally Worth It

Twitter buzz rewarded with an epic preview

Marvel both delighted and infuriated its rabid fan base today by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. But good…

Whoa, This Weird Retro Ad Imagines Birdman as a Real Action Figure

Best Picture winner gets its second wind

Last fall, Fox Searchlight gave away limited-edition Birdman action figures as part of its marketing for the movie. Now, the Best Picture Oscar winner is reopening in cinemas—and getting a…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Oscars Relive the Glory of Past Winners in Stirring Ads for Sunday's Show

Can you name them all?

The Oscars are just around the corner, so now's as good a time as any to start amping yourself up by revisiting past highlights. And the show's producers, with help…

Sex Toy Company Makes a Movie, With a Special Trailer You Can't Watch Alone

LELO's PlayTogether syncs smartphones

LELO, the luxury sex toy brand, is getting into the movie business. And fittingly, it's sexing up the marketing around it with a pretty creative interactive trailer. The trailer is called…

Movie Stars From Iconic Scenes Stare Right at You in FX's Intense, Eerie Promos

Neat trick by Imaginary Forces

How would you feel if, during high-tension moments in your favorite movies, the cameras cut to slow motion and the lead actors turned to stare right at you? Now you might…

The Nominations Are Out, and Here's a New Eye-Bending Oscars Ad With Neil Patrick Harris

In the category of visual effects

Whether you agree with the nominations (The Lego Movie was ROBBED), it's an exciting day for Hollywood, as the Oscar contenders were announced this morning, including esteemed cinematographer Dick Poop. Everyone's…

Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart

'Empowering women is the right thing to do,' retailer says

It's not surprising that, amid a national debate over gender equity, a star and activist like Geena Davis would launch a film festival celebrating female and minority filmmakers. What might…

1980s Classic Adventures in Babysitting Is Getting a Disney Channel Reboot

Promises 'Further Adventures' for a new generation

Good news for '80s nostalgists: Disney Channel is rebooting Chris Columbus' 1987 Elisabeth Shue-centric comedy, Adventures in Babysitting. The TV movie will feature two different babysitters (Sabrina Carpenter and Sofia Carson, the…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

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