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Topic: Movies

The Nike Mag Self-Lacing Sneakers Are Finally Here, but They're Only Making 89 Pairs

Enter to win, and benefit the Michael J. Fox Foundation

The Nike Mag self-lacing sneakers from Back to the Future II are finally a reality—27 years after the movie, five years after Nike built a Mag prototype, and seven months…

2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format

How to better hook the audience

There's been a movement in two directions over the past few years in how movie trailers are edited and assembled. They've adapted to new media platforms and audience tastes to more…

Movie Marketers Are Already Whipping Up Cool New iMessage Stickers for iOS 10

Disney is among first movers

Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app. But…

This Billboard, for Oliver Stone's Snowden, Has Been Spying on People in Toronto

And livestreaming their movements

Here's a pretty great out-of-home execution for Oliver Stone's upcoming film Snowden, about the NSA whistleblower Edward Snowden—a billboard that's been spying on pedestrians in Toronto and streaming footage of…

Here Are the Winners and Losers of This Summer's Movie Marketing

Jason Bourne, Finding Dory and more

It's September, which means a few things: School is back in session. Squirrels are starting to hunt for and bury their winter food. We're all pulling hoodies out from the…

This Fun, Fan-Made Star Wars Ad Introduces a Bunch of Toys From Rogue One

Lucasfilm leverages the Tongal community

So, it's no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films…

Why Don't Movie Studios Produce Their Own Podcasts? Blame Paris Hilton (Maybe)

House of Wax, and a format that just didn't take

When I saw Adweek was taking a look at how marketers and advertisers in various industries are using audio as part of the mix, I thought, "Great! There's plenty to…

IBM's Watson Made This Trailer for a Horror Movie, a First for an AI

And that fact is creepier than the actual spot

Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence. Twentieth Century Fox asked the scientists at…

Watch the Voiceover Recording for an Ice Cream Ad Go Horrendously, Comically Wrong

Tim Mason's comic short might look familiar

Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No…

How Ghostbusters Went From Low-Budget '80s Flick to Scary-Big Franchise

With the branding deals to match

It'll take a few days before we know how Ghostbusters (the much-discussed flick slated for release this Friday) will perform at the box office, but it's easy to get a…

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