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Topic: Movies

Everyone's a Voyeur in Newport Beach Film Fest's Fascinating, Creepy New Ad

Watch carefully, then watch again

Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival. With dazzling visuals and sharp direction by…

Tribeca Film Festival Exec's Office Blends New York Cool, Exclusive Art and Even a Little Magic

Jane Rosenthal counts elusive artist JR as a pal

When Jane Rosenthal, actor and business partner Robert De Niro, and Craig Hatkoff founded The Tribeca Film Festival, which debuted in 2002, the trio set out in part to make…

Reactions to the All-Female Ghostbusters Trailer Prove It'll Be the Most Polarizing Movie of the Year

A culture war's odd new battleground

Usually, a major movie's first big trailer generates one of two reactions—passionate enthusiasm or shrugging indifference. That's certainly not the case with the new Ghostbusters film.  Some, including myself, might see…

This Emoji Billboard for Deadpool Is So Stupid, It's Genius

Patton Oswalt spots a winner

Twentieth Century Fox is determined not to take its marketing for Deadpool at all seriously. And it's making for one of the more entertaining movie campaigns in a while. The most…

The Academy Unveils a Dreamy Advertising Campaign for This Year's Oscars

'We all dream in gold,' say the ads

The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream…

Going to the Movies Could Be a Fully Interactive Experience by 2020

Screenvision CEO says sensors will improve audience connections

brightcove.createExperiences(); While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars

Ample Hills' success story reads like a Hollywood script

Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.  Yet this family business is…

The Peanuts Marketing Blitz Was Everywhere, but Much of Its Social Engagement Was 'Dismal'

Experts say movie's core audience isn't 'socially motivated'

Over the past few weeks, 20th Century Fox kicked its exhaustive marketing push for The Peanuts Movie into high gear using a strategy similar to this summer's Minions movie. Charles Schulz's characters…

Indie Film Suffragette Wages Its Own Campaign for Women's Rights 100 Years Later

Is this 2015 or 1915?

This would appear to be an easy quiz, even if you have no head for statistics. Are the following numbers true in 1915 or 2015: • Women make up 70 percent…

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