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Topic: Movies

Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken

Daniel Craig opens 'The Chase,' but a lady takes the lead

Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + Kennedy…

This Cleverly Designed Movie Poster Makes a Bad Review Seem Like a Good One

Guardian critic tips hat to 'incredible' stunt

It turns out negative movie reviews can be turned into positive ones, with just a little ingenious design. Guardian film critic Benjamin Lee didn't like the new Tom Hardy movie Legend…

Ad of the Day: Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan

Retailer's site lets you add your memories too

In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18,…

Could You Climb a Slippery Plane Wing to Complete This Mission Impossible Obstacle Course?

Promo stunt for fifth movie challenges passersby

If you wish you could be like Mission Impossible's Ethan Hunt, here's a fun bit of stunt marketing for you. To promote Rogue Nation, the fifth movie in the franchise, agency…

In Clever Drone Stunt, Fantastic 4's Human Torch Comes to Life and Flies Around New York

Thinkmodo lights up the night while keeping things safe

It's a bird. It's a plane. No wait, it's just a human drone, on fire, flying through the sky. Viral video agency Thinkmodo, with its knack for pranks and crazy stunts, recently…

There's Now a Trailer for the Deadpool Trailer, and It's Delightfully Meta

Unleashing the master of self-hype

Breaking the fourth wall doesn't happen all that often in movies—especially not in today's overly earnest and gritty superhero movies. That's what makes Deadpool special. He's fast-talking, brash, in-your-face and constantly…

This Charming Behind-the-Scenes Look at the New Star Wars Is Sure to Make You Smile

Comic-Con clip shows the film's loving attention to detail

"Everything's changed, but nothing's changed." With this perfect summary, Mark Hamill introduces the new short film going behind the scenes of Star Wars: The Force Awakens. For longtime fans who've remained…

Hunger Games Campaign Brings Rebel Salute to Billboards Worldwide

For final installment, revolution is everywhere

The Hunger Games: Mockingjay Part 2, the next installment in the blockbuster movie series, will hit theaters in the fall, and by then, we'll all be revolutionaries. That's the idea behind…

This Horror-Movie Stunt Vandalizes Other Ads, Giving the Models Bloody Eyes

Grim (and illegal) but clever

Chicago Portfolio School student Paul Feldmann doesn't have a huge marketing budget for his short film Something's Coming to Get Us, so he made up for it the best way…

Brooklyn Film Festival's New Ads Couldn't Be More Scornful of Hollywood

TBWA animations keep it real

Will the Brooklyn Film Festival ever go Hollywood? Fuggedaboutit! Four short, simple animations by TBWA\Chiat\Day deliver the message that the New York borough and its festival of independent films, which runs…

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