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Topic: Movies

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart

'Empowering women is the right thing to do,' retailer says

It's not surprising that, amid a national debate over gender equity, a star and activist like Geena Davis would launch a film festival celebrating female and minority filmmakers. What might…

1980s Classic Adventures in Babysitting Is Getting a Disney Channel Reboot

Promises 'Further Adventures' for a new generation

Good news for '80s nostalgists: Disney Channel is rebooting Chris Columbus' 1987 Elisabeth Shue-centric comedy, Adventures in Babysitting. The TV movie will feature two different babysitters (Sabrina Carpenter and Sofia Carson, the…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

'The Interview' Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on Google Play

Reviews are in: Go America

Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on Christmas…

The 5 Most Embarrassing Revelations From Sony's Sprawling Hack

Casual racism, star bashing and secret strategies suddenly go public

The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a…

Watson Design Group Turns Films Into Rich Interactive Online Experiences

Boutique uses creativity, collaboration and gut instincts to create websites

Specs Who Jordan Cuddy, vp, production; Fernando Ramirez, founder and chief creative director; hleb marholin, creative director What Digital creative shop Where Los Angeles In 2004, Watson Design Group chief creative director Fernando Ramirez…

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

Vice’s Campaign of Media Domination Now Extends to Feature Film

Hopes 'All This Mayhem' attracts millennials, VOD dollars

While clean-cut skateboarder Tony Hawk was becoming a household name for completing the first 900-degree aerial spin, Australian rebels Tas and Ben Pappas were tearing up the skateboarding scene with…

Is Product Placement the Savior or the Scourge of Entertainment?

Hundreds shared their opinions at this week's #AdweekChat

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right…

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