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Topic: Movies

How Ghostbusters Went From Low-Budget '80s Flick to Scary-Big Franchise

With the branding deals to match

It'll take a few days before we know how Ghostbusters (the much-discussed flick slated for release this Friday) will perform at the box office, but it's easy to get a…

IMAX's Beautifully Shot Campaign Reminds You of Everything You Love About the Movies

A 60-second ode to film

Why do you love movies? Maybe it's the thrill of an action-packed fight sequence. Or maybe you love a good underdog story. Whatever it is that you love about movies,…

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in…

Infographic: Will Millennials Head to Theaters for This Summer's Blockbusters?

Not surprisingly, social media has a big say

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest…

Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard

Interactive stunt for Through the Looking Glass gives fans a thrill

Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on…

The Academy Unveils a Dreamy Advertising Campaign for This Year's Oscars

'We all dream in gold,' say the ads

The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream…

Going to the Movies Could Be a Fully Interactive Experience by 2020

Screenvision CEO says sensors will improve audience connections

brightcove.createExperiences(); While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars

Ample Hills' success story reads like a Hollywood script

Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.  Yet this family business is…

The Peanuts Marketing Blitz Was Everywhere, but Much of Its Social Engagement Was 'Dismal'

Experts say movie's core audience isn't 'socially motivated'

Over the past few weeks, 20th Century Fox kicked its exhaustive marketing push for The Peanuts Movie into high gear using a strategy similar to this summer's Minions movie. Charles Schulz's characters…

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