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Topic: Movies

2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format

How to better hook the audience

There's been a movement in two directions over the past few years in how movie trailers are edited and assembled. They've adapted to new media platforms and audience tastes to more…

Movie Marketers Are Already Whipping Up Cool New iMessage Stickers for iOS 10

Disney is among first movers

Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app. But…

This Billboard, for Oliver Stone's Snowden, Has Been Spying on People in Toronto

And livestreaming their movements

Here's a pretty great out-of-home execution for Oliver Stone's upcoming film Snowden, about the NSA whistleblower Edward Snowden—a billboard that's been spying on pedestrians in Toronto and streaming footage of…

This Fun, Fan-Made Star Wars Ad Introduces a Bunch of Toys From Rogue One

Lucasfilm leverages the Tongal community

So, it's no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films…

IBM's Watson Made This Trailer for a Horror Movie, a First for an AI

And that fact is creepier than the actual spot

Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence. Twentieth Century Fox asked the scientists at…

Watch the Voiceover Recording for an Ice Cream Ad Go Horrendously, Comically Wrong

Tim Mason's comic short might look familiar

Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No…

Animals Try Extreme Sports in GoPro's Fun Ad Tied to The Secret Life of Pets

Mostly in pursuit of food

You probably know your pug's idea of a good time is snatching a hot dog from some hapless man. You might not know the lengths to which your pug is…

Kenan Thompson Returns as Miles Mouvay for Fandango, and Welcomes a Special Guest

Cameo by old pal Kel Mitchell

It makes perfect sense that Miles Mouvay, the world's most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic…

This Disney Agency Took Us Inside Its Live 'Mad Hatter' Poster With Johnny Depp

Denizen Company's magical production

Last week we showed you a pretty cool livestreamed movie poster at Disneyland, featuring Johnny Depp interacting with fans in real time as the Mad Hatter from the upcoming Disney…

Hipsters Meet Hasidim in Funny Ads That Say You're 'Jewish Enough' for Jewish Film Festival

'Like bagels? You're in,' says FCB Toronto

Hipsters and Orthodox Jews have more in common than one might think, according to a campaign from FCB Toronto promoting that city's upcoming Jewish Film Festival.  The aforementioned gala is now…

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