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Topic: Movies

Kenan Thompson Returns as Miles Mouvay for Fandango, and Welcomes a Special Guest

Cameo by old pal Kel Mitchell

It makes perfect sense that Miles Mouvay, the world's most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic…

This Disney Agency Took Us Inside Its Live 'Mad Hatter' Poster With Johnny Depp

Denizen Company's magical production

Last week we showed you a pretty cool livestreamed movie poster at Disneyland, featuring Johnny Depp interacting with fans in real time as the Mad Hatter from the upcoming Disney…

Hipsters Meet Hasidim in Funny Ads That Say You're 'Jewish Enough' for Jewish Film Festival

'Like bagels? You're in,' says FCB Toronto

Hipsters and Orthodox Jews have more in common than one might think, according to a campaign from FCB Toronto promoting that city's upcoming Jewish Film Festival.  The aforementioned gala is now…

Moviegoers Excited About Gun-Filled Blockbuster Are Tricked Into Seeing Real Gun Violence

Grey's powerful follow-up to last year's 'Gun Store'

States United to Prevent Gun Violence and Grey New York have made celebrated gun-control PSAs together for years. Now, they back with another powerful video, following up 2015's famous "Gun…

Everyone's a Voyeur in Newport Beach Film Fest's Fascinating, Creepy New Ad

Watch carefully, then watch again

Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival. With dazzling visuals and sharp direction by…

Reactions to the All-Female Ghostbusters Trailer Prove It'll Be the Most Polarizing Movie of the Year

A culture war's odd new battleground

Usually, a major movie's first big trailer generates one of two reactions—passionate enthusiasm or shrugging indifference. That's certainly not the case with the new Ghostbusters film.  Some, including myself, might see…

This Emoji Billboard for Deadpool Is So Stupid, It's Genius

Patton Oswalt spots a winner

Twentieth Century Fox is determined not to take its marketing for Deadpool at all seriously. And it's making for one of the more entertaining movie campaigns in a while. The most…

Indie Film Suffragette Wages Its Own Campaign for Women's Rights 100 Years Later

Is this 2015 or 1915?

This would appear to be an easy quiz, even if you have no head for statistics. Are the following numbers true in 1915 or 2015: • Women make up 70 percent…

This Cleverly Designed Movie Poster Makes a Bad Review Seem Like a Good One

Guardian critic tips hat to 'incredible' stunt

It turns out negative movie reviews can be turned into positive ones, with just a little ingenious design. Guardian film critic Benjamin Lee didn't like the new Tom Hardy movie Legend…

Could You Climb a Slippery Plane Wing to Complete This Mission Impossible Obstacle Course?

Promo stunt for fifth movie challenges passersby

If you wish you could be like Mission Impossible's Ethan Hunt, here's a fun bit of stunt marketing for you. To promote Rogue Nation, the fifth movie in the franchise, agency…

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