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Topic: Movies

Here Are Fandango's Picks for the Most Anticipated Movies of 2017

How do they compare to Amobee's list?

A few weeks back, marketing tech firm Amobee helped me put together a list of the most anticipated movies of 2017 by measuring the volume and sentiment of social chatter…

A24 Drops Untitled Trailer for Mysterious, Reality-Bending Movie

Cryptic missive from 'our near future'

Yesterday, A24—the studio behind recent eccentric word-of-mouth-driven movies like The Lobster, Moonlight and Swiss Army Man—released a mysterious trailer. Listed simply as "Untitled," there's little else that's known about the movie,…

This Billboard Happily Admits the Movie It's Promoting Might Be the Worst Ever Made

An honest take on Tommy Wiseau's The Room

The Room, a 2003 romantic drama from director Tommy Wiseau, is apparently so bad it's good. It's become a staple of midnight cult screenings, and not because of its high…

What Are the Most Anticipated Movies of 2017?

The top 10 based on online chatter

Here in Chicago, it's beginning to get consistently cold. We've got that drab, gray thing going on that will be the default status until, roughly, March. We're getting to the…

Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016

The year's best use of platforms, tactics and simply cool creative

We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months. There…

Ad of the Day: Britain's Channel 4 Ran a Breathtaking Live Ad of the Assassin's Creed Leap of Faith

Don't close your eyes

We love it when an ad comes with a "Don't try this at home" disclaimer, because you know you're about to see something that somebody's gonna want to try at…

How the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket Sales

With help from Alphonso and Tremor Video

Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing moral considerations, she refuses…

Holiday Movies 2016: All The Films to See This Month, and How They're Being Marketed

From comedy to drama, and indie to blockbuster

Harry: "Every year I just try to get from the day before Thanksgiving to the day after New Year's." Sally: "A lot of suicides." Yeah, it's a stressful time of year. Many…

How Bad Santa 2 Is Using Artists to Make, and Share, Its Comically Dirty Ad Campaign

Welcome back, Willie

When Bad Santa 2 hits theaters this week, it will join a long list of releases this year that are sequels to movies made before Steve Jobs introduced the iPod.…

3 Ways That Spin-Offs of Movie Franchises Have Been Marketed to the Audience

From Jason Bourne to Dory

Fantastic Beasts and Where to Find Them is an expansion of the Harry Potter world, one that acts as a prequel to the book and film franchise we already know…

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