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Topic: Movies

Holiday Movies 2016: All The Films to See This Month, and How They're Being Marketed

From comedy to drama, and indie to blockbuster

Harry: "Every year I just try to get from the day before Thanksgiving to the day after New Year's." Sally: "A lot of suicides." Yeah, it's a stressful time of year. Many…

How Bad Santa 2 Is Using Artists to Make, and Share, Its Comically Dirty Ad Campaign

Welcome back, Willie

When Bad Santa 2 hits theaters this week, it will join a long list of releases this year that are sequels to movies made before Steve Jobs introduced the iPod.…

3 Ways That Spin-Offs of Movie Franchises Have Been Marketed to the Audience

From Jason Bourne to Dory

Fantastic Beasts and Where to Find Them is an expansion of the Harry Potter world, one that acts as a prequel to the book and film franchise we already know…

6 Great Political Movies That Will Get You Psyched for Election Day

Several of these gems were ahead of their time

Today, the American people go to the polls—at least, those who haven't already taken advantage of early voting—to vote for president and a host of other national, state and local…

Hollywood Not Vine: Why Movie Studios Never Really Embraced the 6-Second Video

The landscape is strewn with one-offs

Pour out a 40 and loop the video repeatedly until you scroll away for Vine. Twitter announced last week that it's discontinuing the mobile app, which allowed people to shoot and…

You Can Help Tomcat Kill Some Rodents on a Special Halloween Facebook Live Today

Dumb mice meet timely ends in perfect slasher gag

Ready to do a little indiscriminate rodent killing on Facebook Live today? Then Tomcat pest control has a campaign for you.  Barton F. Graf created a fake trailer, along with fake…

Will Fox Finally Find Some Consistency in Marketing the Latest Wolverine Movie?

Character's third solo film follows two that were very different

When Fox was marketing X-Men Origins: Wolverine in the lead-up to its 2009 release (which went super well, as you'll remember), we were just a few years removed from the…

Ad of the Day: Duracell's Latest Star Wars Ad Spreads Cheer in a Children's Hospital

Anomaly hits the sweet spot with a sequel of its own

A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead…

Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has

How the first non-Episode film is rolling out differently

Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent…

The Nike Mag Self-Lacing Sneakers Are Finally Here, but They're Only Making 89 Pairs

Enter to win, and benefit the Michael J. Fox Foundation

The Nike Mag self-lacing sneakers from Back to the Future II are finally a reality—27 years after the movie, five years after Nike built a Mag prototype, and seven months…

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