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Topic: Movies

Is Product Placement the Savior or the Scourge of Entertainment? Hundreds shared their opinions at this week's #AdweekChat

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right…

August 15, 2014, 12:07 PM EDT

7 Memorable Moments in the Dubious History of Product Placement Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

August 11, 2014, 8:09 AM EDT

Sean Astin Is Back (Again) as Rudy in ESPN's Excellent College Playoff Promo He also had a cameo in this year's Super Bowl

A college championship that's both national and rational has long been the dream of American football fans. In fact, Rudy dreamed up the solution 40 years ago, according to this…

July 16, 2014, 5:02 PM EDT

Earth to Echo Swings From E.T.'s Basket Even Harder in Bike Promo It's like 1982 again ... but with NBA stars

Just in case the trailer for Earth to Echo didn't immediately make you think back to E.T. the Extra-Terrestrial, this bike-filled promo will leave you with no doubt that the…

July 2, 2014, 4:57 PM EDT

In an Internet Full of Minimalist Movie Posters, These Are Pretty Darn Cool The essence of each film in one image

The strangely named Calm The Ham design studio ("it’s just another way to say relax, cool your jets, chill the beans, etc.") just came out with a run of minimalist…

July 2, 2014, 10:59 AM EDT

FX Pulls Disturbing Eye-Worm Billboards for The Strain They weren't exactly a hit with parents

The worm has been turned away. Billboards for FX's The Strain, with creepy critters crawling out of (or perhaps boring into?) human eyeballs, are apparently too much for some folks to…

June 30, 2014, 10:54 AM EDT

Kneel Before Panem and Its Fantastic Propaganda for the Next Hunger Games 7 posters and a warning from the president

The Panem propaganda machine is officially cranking up for The Hunger Games: Mockingjay Part 1. Seven beautiful posters, each honoring a different district from the movie, and an ominous announcement…

June 26, 2014, 10:29 AM EDT

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest Fear the teeth

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community to…

June 3, 2014, 10:45 AM EDT

Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank Owlman torments urban explorers

The makers of "Lord of Tears," a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film's evil "Owlman" into real life. In the…

May 30, 2014, 1:12 PM EDT

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