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Topic: Movie

Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as…

Are These YouTube Stars Coming to a Theater Near You?

The Smosh Movie strikes worldwide distribution deal with Lionsgate

Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars. For those unfamiliar with the…

New Movie Promotion Asks You to Dish on Your Closest Relations

Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

Viacom Shows World Movie 43's Dirty Parts

Relativity's indecent (albeit exclusive) proposal: Treat us right and we'll never leave

Can you sell a raunchy comedy to the audience using only one cable network group? Relativity is betting you can. Viacom, parent company of Comedy Central, MTV, BET and VH1,…

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