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Topic: Mountain Dew

Tony Scott's Final Commercial, for BBDO and Diet Mountain Dew Director shot hundreds of ads through RSA Films

Tony Scott, who committed suicide on Sunday at age 68, directed hundreds of ads—many of them award winners—through RSA Films, his and brother Ridley's commercial production company. Here's his final…

August 20, 2012, 8:42 AM EDT

Mountain Dew Soda-Naming Contest Crashed by Pranksters 'Diabeetus' among top entries on unsavory leaderboard

I always assume the worst will happen when companies solicit ideas from the Internet. For the latest evidence of this, look no further than this Mountain Dew "Dub the Dew"…

August 14, 2012, 8:53 AM EDT

Mountain Dew Subway-Snowboarding Ad Banned in U.K. Years-old spot had popped up again in games, social sites

Britain's ad watchdog dropped its mighty ban hammer on a Mountain Dew spot this week, following complaints that the digital video was unsuitable for young people. The ad, which ran…

August 2, 2012, 12:03 PM EDT

Behind the Music Call it borrowed authenticity or just plain good marketing, but brands are reaching out to indie bands, and both are coming out ahead

This is going to be big,” Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard “We Are Young” by…

March 20, 2012, 12:02 AM EDT

Mountain Dew Designs Skate Park to Look Like Giant Pinball Machine

Despite its well-known status as nerd fuel, Mountain Dew also has a base constituency of daredevil extreme-sports dude-bros to consider. Plus, the brand has three new flavors coming out. So,…

June 9, 2011, 8:00 AM EDT

Diet Dew can cause insane eagle obsession

Doing the Dew is never without consequences, but who knew Diet Mountain Dew could cause ill-advised tattoos? In this spot by BBDO, two co-workers show off the tattoos that…

August 23, 2010, 9:27 AM EDT

Hot women get homicidal for Mountain Dew

To launch its limited-time Game Fuel flavors, Mountain Dew has created this vignette of two primal-screaming, weapon-wielding women who decide to wage a duel in the middle of the grocery…

June 17, 2009, 8:18 AM EDT

What the Dewce is up with Dew's new spot?

When everyone in a room simultaneously shouts "What the f@*k was that?" after a commercial, you know you have to blog about it. In this case, it was the new…

February 4, 2009, 10:24 AM EST

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