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Topic: Mountain Dew

Mountain Dew Makes the Best Ad Ever With a Violent Talking Goat

Tyler, The Creator directs and voices his alter ego

Piss off, dancing Shetland pony and Mr. Wolfdog. This is the Year of the Goat in advertising. Tyler, The Creator, the leader of hip-hop collective Odd Future, directs and provides…

Top 10 Commercials of the Week: Aug. 18-23

Spots that shocked, mocked and invented a holiday

This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…

Tony Scott's Final Commercial, for BBDO and Diet Mountain Dew

Director shot hundreds of ads through RSA Films

Tony Scott, who committed suicide on Sunday at age 68, directed hundreds of ads—many of them award winners—through RSA Films, his and brother Ridley's commercial production company. Here's his final…

Mountain Dew Soda-Naming Contest Crashed by Pranksters

'Diabeetus' among top entries on unsavory leaderboard

I always assume the worst will happen when companies solicit ideas from the Internet. For the latest evidence of this, look no further than this Mountain Dew "Dub the Dew"…

Mountain Dew Subway-Snowboarding Ad Banned in U.K.

Years-old spot had popped up again in games, social sites

Britain's ad watchdog dropped its mighty ban hammer on a Mountain Dew spot this week, following complaints that the digital video was unsuitable for young people. The ad, which ran…

Behind the Music

Call it borrowed authenticity or just plain good marketing, but brands are reaching out to indie bands, and both are coming out ahead

This is going to be big,” Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard “We Are Young” by…

Mountain Dew Designs Skate Park to Look Like Giant Pinball Machine

Despite its well-known status as nerd fuel, Mountain Dew also has a base constituency of daredevil extreme-sports dude-bros to consider. Plus, the brand has three new flavors coming out. So,…

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