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Topic: Mountain Dew

Kohl Norville Becomes Motive's First Content Director

He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

Diet Dew Helps You Hunt Ducks with Dale Jr. and Rail-Grind a Horse

'The only diet with Dew in it'

One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, "Dale…

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

Check out the soda's six-second spots

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second…

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

Devin Graham Hooks Up With Mountain Dew for New Stunt: A Death-Defying Human Catapult

Pray it doesn't snap

Devin Graham has always seemed right up Mountain Dew's alley. The director, aka Devin Supertramp, who specializes in building giant outdoor contraptions that fling attractive young people into the air,…

Mountain Dew's Exquisite 'Living Portraits' Show Brand's Endorsers in All Their Mythical Glory

Visual brilliance by BBDO, Psyop

Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few…

The Top Ads of Summer 2013 [Video]

A roundup of the hottest spots this season

Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics…

Adult Swim Greenlights Mike Tyson Show, Renews 17 Including Controversial Loiter Squad

Slate features Galifianakis and Dan Harmon's Rick and Morty

UPDATED: Turner's Adult Swim has greenlit five new series, including a show from retired heavyweight boxer Mike Tyson called Mike Tyson's Mysteries, from Warner Bros. Animation (Warner Bros. owns Turner).…

Mountain Dew Uses Twitter Ads to Promote Apology

Marketers chime in on if it's the pro move

Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo…

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