Mountain Dew | Adweek
Advertisement

Topic: Mountain Dew

Mountain Dew Uses Twitter Ads to Promote Apology Marketers chime in on if it's the pro move

Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo…

May 2, 2013, 5:55 PM EDT

Mountain Dew Fiasco Shows Brands Desperately Want Street Cred PepsiCo soda, Adidas and Ford execute 'edgy' poorly

Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today, after suffering similar marketing damage when the family of Emmett Till…

May 1, 2013, 8:56 PM EDT

Mountain Dew Pulls 'Arguably Most Racist Commercial in History' Video sparked outrage in recent days

PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second…

May 1, 2013, 10:03 AM EDT

Mountain Dew Makes the Best Ad Ever With a Violent Talking Goat Tyler, The Creator directs and voices his alter ego

Piss off, dancing Shetland pony and Mr. Wolfdog. This is the Year of the Goat in advertising. Tyler, The Creator, the leader of hip-hop collective Odd Future, directs and provides…

March 20, 2013, 10:00 AM EDT

Top 10 Commercials of the Week: Aug. 18-23 Spots that shocked, mocked and invented a holiday

This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…

August 23, 2012, 4:28 PM EDT

Tony Scott's Final Commercial, for BBDO and Diet Mountain Dew Director shot hundreds of ads through RSA Films

Tony Scott, who committed suicide on Sunday at age 68, directed hundreds of ads—many of them award winners—through RSA Films, his and brother Ridley's commercial production company. Here's his final…

August 20, 2012, 8:42 AM EDT

Mountain Dew Soda-Naming Contest Crashed by Pranksters 'Diabeetus' among top entries on unsavory leaderboard

I always assume the worst will happen when companies solicit ideas from the Internet. For the latest evidence of this, look no further than this Mountain Dew "Dub the Dew"…

August 14, 2012, 8:53 AM EDT

Advertisement