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Topic: Mountain Dew

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Mountain Dew Shows Us What Twitter Looks Like With Autoplay

Lots of cool GIFs, in this case

Twitter unleashed its autoplay videos earlier today, and Mountain Dew wasted little time demonstrating what the development might mean, visually speaking. The PespiCo-owned soda brand put together five GIF-based clips…

How a Country Music Awards Show Could Be Meerkat's Mainstream Moment

Offers front-row view with CMT and Mountain Dew

Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Mountain Dew Turns Tweets Into Online Ads With the Return of Baja Blast

The soda brand goes user-generated for its latest campaign

We've already seen brands like Dunkin' Donuts and West Elm pull social media posts into ads, and now Mountain Dew wants in on the user-generated craze. Earlier today, Mountain Dew announced…

Mountain Dew Is Launching a New 'Throwback' Soda Inspired by Its Tennessee Roots

Old-school packaging brings back Willy the Hillbilly

Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda. To introduce the citrus-flavored beverage, which is made with real sugar and comes in clear…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Ad of the Day: Mountain Dew's Kickstart Turns Dudes Into the Craziest Dancers

Along with almost everything else in the house

Take a sip of a Mountain Dew Kickstart, and the world's greatest and strangest dance party will unfold. At least, that's what goes down in this very entertaining 90-second spot from…

The Super Bowl Is Turning Into Digital Advertising's Biggest Day

Brands invest in online campaigns, not just TV spots

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than…

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