Topic: Mountain Dew

Stephen Colbert, Kelly Ripa and Other TV Stars Recall Their Most Memorable Commercials

From Super Bowl spots to local hair salon ads

Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood. Earlier…

Mountain Dew Chose Its New Permanent Flavor by Tapping Into Cult Social Following

Pitch Black wins DEWcision 2016

This summer Mountain Dew kicked off an epic competition for its die-hard fans. Dew fans had spent years asking for two flavors, Baja Blast and Pitch Black, to be sold…

Millennial Males' Love for Drone Racing Might Help It Become the Next Nascar

DRL's first event attracted 40 million viewers

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins…

How Russell Westbrook, NBA Renaissance Man, Is Redefining the Role of Spokesman

With a burgeoning fashion career and devoted social following

Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook. Though he's become a legitimate superstar in the National Basketball…

Mountain Dew Taps Into Your '90s Nostalgia By Resurrecting GUTS Aggro Crag

MTV, Nickelodeon join DEWcision 2016

Those who grew up in the '90s—and watched Nickelodeon religiously—are probably familiar with the legendary show GUTS. For those not familiar, the show featured a fake mountain (called the Aggro…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

6 Big Stats That Show Which Super Bowl Ads Really Resonated

'Puppymonkeybaby' and constipation spots created chatter

From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data. Adweek collected digital stats throughout the game Sunday night. Here…

Mountain Dew's Puppy Monkey Baby Super Bowl Spot Is as Odd as It Is Addictive

First in-game ad for the brand since 2000

Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together. Why risk segmenting your audience (What if someone likes…

Mountain Dew Will Push Its Kickstart Drinks With First Super Bowl Ad Since 2000

PepsiCo brand extension also gets four new flavors

Dude, Mountain Dew is back in the game. The PepsiCo brand said Tuesday that it will use its first in-game Super Bowl spot since 2000 to push its Mtn Dew Kickstart…

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…