Advertisement

Topic: Mountain Dew

6 Big Stats That Show Which Super Bowl Ads Really Resonated

'Puppymonkeybaby' and constipation spots created chatter

From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data. Adweek collected digital stats throughout the game Sunday night. Here…

Mountain Dew's Puppy Monkey Baby Super Bowl Spot Is as Odd as It Is Addictive

First in-game ad for the brand since 2000

Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together. Why risk segmenting your audience (What if someone likes…

Mountain Dew Will Push Its Kickstart Drinks With First Super Bowl Ad Since 2000

PepsiCo brand extension also gets four new flavors

Dude, Mountain Dew is back in the game. The PepsiCo brand said Tuesday that it will use its first in-game Super Bowl spot since 2000 to push its Mtn Dew Kickstart…

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

Mountain Dew Shows Us What Twitter Looks Like With Autoplay

Lots of cool GIFs, in this case

Twitter unleashed its autoplay videos earlier today, and Mountain Dew wasted little time demonstrating what the development might mean, visually speaking. The PespiCo-owned soda brand put together five GIF-based clips…

How a Country Music Awards Show Could Be Meerkat's Mainstream Moment

Offers front-row view with CMT and Mountain Dew

Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Mountain Dew Turns Tweets Into Online Ads With the Return of Baja Blast

The soda brand goes user-generated for its latest campaign

We've already seen brands like Dunkin' Donuts and West Elm pull social media posts into ads, and now Mountain Dew wants in on the user-generated craze. Earlier today, Mountain Dew announced…

Mountain Dew Is Launching a New 'Throwback' Soda Inspired by Its Tennessee Roots

Old-school packaging brings back Willy the Hillbilly

Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda. To introduce the citrus-flavored beverage, which is made with real sugar and comes in clear…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Advertisement