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Topic: Mountain Dew

This Rad Mountain Dew Bottle Has a Built-In Hex Nut Wrench, So You Can Fix Your Skateboard Can your cap do that?

Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool." A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex…

April 14, 2014, 10:48 AM EDT

Diet Dew Helps You Hunt Ducks with Dale Jr. and Rail-Grind a Horse 'The only diet with Dew in it'

One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, "Dale…

February 5, 2014, 9:33 AM EST

Devin Graham Hooks Up With Mountain Dew for New Stunt: A Death-Defying Human Catapult Pray it doesn't snap

Devin Graham has always seemed right up Mountain Dew's alley. The director, aka Devin Supertramp, who specializes in building giant outdoor contraptions that fling attractive young people into the air,…

August 26, 2013, 10:58 AM EDT

Mountain Dew's Exquisite 'Living Portraits' Show Brand's Endorsers in All Their Mythical Glory Visual brilliance by BBDO, Psyop

Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few…

August 19, 2013, 2:06 PM EDT

Mountain Dew Makes the Best Ad Ever With a Violent Talking Goat Tyler, The Creator directs and voices his alter ego

Piss off, dancing Shetland pony and Mr. Wolfdog. This is the Year of the Goat in advertising. Tyler, The Creator, the leader of hip-hop collective Odd Future, directs and provides…

March 20, 2013, 10:00 AM EDT

Tony Scott's Final Commercial, for BBDO and Diet Mountain Dew Director shot hundreds of ads through RSA Films

Tony Scott, who committed suicide on Sunday at age 68, directed hundreds of ads—many of them award winners—through RSA Films, his and brother Ridley's commercial production company. Here's his final…

August 20, 2012, 8:42 AM EDT

Mountain Dew Soda-Naming Contest Crashed by Pranksters 'Diabeetus' among top entries on unsavory leaderboard

I always assume the worst will happen when companies solicit ideas from the Internet. For the latest evidence of this, look no further than this Mountain Dew "Dub the Dew"…

August 14, 2012, 8:53 AM EDT

Mountain Dew Subway-Snowboarding Ad Banned in U.K. Years-old spot had popped up again in games, social sites

Britain's ad watchdog dropped its mighty ban hammer on a Mountain Dew spot this week, following complaints that the digital video was unsuitable for young people. The ad, which ran…

August 2, 2012, 12:03 PM EDT

Mountain Dew Designs Skate Park to Look Like Giant Pinball Machine

Despite its well-known status as nerd fuel, Mountain Dew also has a base constituency of daredevil extreme-sports dude-bros to consider. Plus, the brand has three new flavors coming out. So,…

June 9, 2011, 8:00 AM EDT

Diet Dew can cause insane eagle obsession

Doing the Dew is never without consequences, but who knew Diet Mountain Dew could cause ill-advised tattoos? In this spot by BBDO, two co-workers show off the tattoos that…

August 23, 2010, 9:27 AM EDT

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