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Topic: Mountain Dew

Mountain Dew Turns Tweets Into Online Ads With the Return of Baja Blast

The soda brand goes user-generated for its latest campaign

We've already seen brands like Dunkin' Donuts and West Elm pull social media posts into ads, and now Mountain Dew wants in on the user-generated craze. Earlier today, Mountain Dew announced…

Mountain Dew Is Launching a New 'Throwback' Soda Inspired by Its Tennessee Roots

Old-school packaging brings back Willy the Hillbilly

Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda. To introduce the citrus-flavored beverage, which is made with real sugar and comes in clear…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Ad of the Day: Mountain Dew's Kickstart Turns Dudes Into the Craziest Dancers

Along with almost everything else in the house

Take a sip of a Mountain Dew Kickstart, and the world's greatest and strangest dance party will unfold. At least, that's what goes down in this very entertaining 90-second spot from…

The Super Bowl Is Turning Into Digital Advertising's Biggest Day

Brands invest in online campaigns, not just TV spots

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than…

MillerCoors Is Testing Branded Content With 26 Different Tech Companies

Aims to move marketing closer to purchase decisions

MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’…

Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet

Tests new Twitter feature to push Baja Blast soda

Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin…

8 Brands Collectively Rejoice To Twitter's Gif Giving

An Arby's curly fry heads a soccer ball

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to…

Gamers Are Not Who You Think They Are, Study Finds

Twitch says their profile has changed in last decade

A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average…

This Rad Mountain Dew Bottle Has a Built-In Hex Nut Wrench, So You Can Fix Your Skateboard

Can your cap do that?

Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool." A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex…

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