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Topic: Mountain Dew

This Rad Mountain Dew Bottle Has a Built-In Hex Nut Wrench, So You Can Fix Your Skateboard Can your cap do that?

Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool." A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex…

April 14, 2014, 10:48 AM EDT

Kohl Norville Becomes Motive's First Content Director He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

April 3, 2014, 11:23 AM EDT

Diet Dew Helps You Hunt Ducks with Dale Jr. and Rail-Grind a Horse 'The only diet with Dew in it'

One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, "Dale…

February 5, 2014, 9:33 AM EST

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend Check out the soda's six-second spots

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second…

October 16, 2013, 2:18 PM EDT

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

September 30, 2013, 9:49 PM EDT

Devin Graham Hooks Up With Mountain Dew for New Stunt: A Death-Defying Human Catapult Pray it doesn't snap

Devin Graham has always seemed right up Mountain Dew's alley. The director, aka Devin Supertramp, who specializes in building giant outdoor contraptions that fling attractive young people into the air,…

August 26, 2013, 10:58 AM EDT

Mountain Dew's Exquisite 'Living Portraits' Show Brand's Endorsers in All Their Mythical Glory Visual brilliance by BBDO, Psyop

Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few…

August 19, 2013, 2:06 PM EDT

The Top Ads of Summer 2013 [Video] A roundup of the hottest spots this season

Like saplings turning to face the sun for sustenance, so at this time of year do marketers and advertisers—especially when there are no big sporting events such as 2012's Olympics…

July 29, 2013, 2:48 PM EDT

Adult Swim Greenlights Mike Tyson Show, Renews 17 Including Controversial Loiter Squad Slate features Galifianakis and Dan Harmon's Rick and Morty

UPDATED: Turner's Adult Swim has greenlit five new series, including a show from retired heavyweight boxer Mike Tyson called Mike Tyson's Mysteries, from Warner Bros. Animation (Warner Bros. owns Turner).…

May 10, 2013, 10:07 AM EDT

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