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Topic: Mothers

Infographic: What Motivates and Agitates Mom Bloggers How (and how much) do they get paid?

For marketers, blogging moms have long been a mysterious and massively influential group that can seem difficult to decode. The reason is relatively simple: No two bloggers are alike. Each…

May 20, 2014, 11:05 PM EDT

30% of Millennial Moms Text With Their Partner More Than They Speak And other findings that might surprise you

Does it seem like young moms are always on their smartphones? A new survey survey by Meredith’s Parents Network, Millennial Moms & Media found that nearly half of moms between…

November 27, 2013, 7:11 AM EST

The Courage to Advertise Without Female Stereotypes How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

February 25, 2013, 12:03 AM EST

Perspective: Bowl Game Selling soup as a main-dish food isn't easy—and never was

If you could peer into the cupboards of every U.S. household, you’d find Campbell’s soup in 100 million of them (that’s 80 percent, by the way). Want that picture on…

February 7, 2013, 12:04 AM EST

The Mom Achiever The hard working, highly educated mothers of today

This segment—mothers 35 to 45—can be summed up in a word: driven. In fact, these women are in overdrive. They’ve polished off advanced degrees, earned executive jobs and see mothering…

February 27, 2012, 12:31 AM EST

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