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Topic: Mother's Day

Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook

Original social play ropes in 10 classically trained painters

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract'

Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…

Susie Essman Celebrates Mother's Day by Clenching Her Snapdragon for Virgin Mobile

Kicking a daughter to the curb

Any Mother's Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile…

Google Celebrates Moms With Poignant Ad for Mother's Day

A new specialty from Whirled

Google traditionally does a special Google Doodle for Mother's Day. This year, it's adding another gift—the commercial below from creative agency Whirled, saluting moms for everything they do. As Procter…

Bra Company Tries to Reclaim the Acronym MILF for Mother's Day

Please, think of the children!

Adrants draws our attention to this odd campaign by True&Co, an online bra outfitter. True&Co is trying to reclaim the pejorative acronym MILF. Specifically, they'd like to turn "Mom I'd…

This Mother's Day, Literally Pay Your Mom Back for Her Pregnancy and Labor

Form helps you tally and repay costs

Given its name, ad agency Mother has a daunting responsibility when it comes to Mother's Day campaigns. This year, it has launched a suitably heroic effort—a campaign to help moms…

Be a Mr. Clean 'Man Maid' for Your Wife This Mother's Day

Here's a nice little binding contract

Looking for a cheap Mother's Day gift that your wife will love? Mr. Clean has you covered with a binding contract you can sign to be a Man Maid. That's…

Brands Discuss Mother's Day Marketing on Facebook

Social network is key part of push for 1-800-Flowers, Zales

Earlier this year, Facebook polled 1,000 users on what they were planning to buy as Mother’s Day gifts. Flowers topped the list, with jewelry tying clothing in the number-three spot.…

This Year, Give Mom a Dogfight

Forget the flowers—innovative brands are putting an experiential spin on Mother's Day

Mother’s Day (better get moving, people, it’s 13 days away) will see Americans spend just shy of $19 billion this year, according to the National Retail Federation. Chances are, nobody…

Mother's Day Ad Fail

How sensitive of you, Tesco

In-store Mother's Day promotion from England. Via @chelseagirl2.

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