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Topic: Mother's Day

Moms Explain What Their Kids Do in Advertising in This Agency's Mother's Day Video

Basically, they have no idea

Creative and technology agency MRY celebrated Mother's Day by having its staffers video chat with their moms. And along the way, the moms were asked what they think their kids…

Infographic: How Becoming a Mom Changes Millennials' Buying and Media Habits

Their favorite brands and devices

As we'll all (hopefully) take a moment to recognize Sunday, becoming a mother is one of the biggest and most important decisions a woman makes in her lifetime—and it doesn't…

Samsung's Funny Mother's Day Ad Reminds You How Bad Your Mom Is at Texting

Finally, something that isn't (too) sappy

Mother's Day has become one big cryfest for advertisers—a time to see how choked up they can make viewers. That kind of sentimentality is fine, when communicated well, but there's…

Ray Parker Jr. Wants to Sing Your Mom a Song About Milk for Mother's Day

Making milk a more digital brand with #SongsForMoms

Goodby, Silverstein & Partners—which created the original "Got Milk?" campaign in 1993—are taking the California Milk Processor Board brand digital, launching a new Mother's Day campaign today on Facebook and Twitter. Through…

Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother's Day

Pull the heartstrings, push the product

Hallmark's "Put Your Heart to Paper" campaign featured interviews with people who didn't know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who…

Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Grey's Mother's Day ads sell broader range

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets. "The Art of…

Britain's Royals Bumble Their Way Through Mother's Day in Charming Spot for Body Shop

Treating mom like a queen is never easy

When it comes to celebrating Mother's Day, it turns out the British royal family is just as inept as everyone else.   That, at least, is the joke at the heart…

Kevin Durant's Touching MVP Speech Is Now an NBA Mother's Day Ad

'The only one that really believed in me'

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different. His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he…

Ad of the Day: It Wouldn't Be Mother's Day Without P&G Making You Weep

Revisiting Molly Hincka and her mom

Procter & Gamble, the self-described "Proud sponsor of moms," always has something special planned for Mother's Day. Last year, it was the spot with Eunice Kennedy Shriver and Maria Shriver.…

The Top 20 Tumblr Ads of the Year

Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

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