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Topic: motherhood

Mindshare Makes David Lang Its Chief Content Officer

Comes from the shop's entertainment unit

Branded content currently supplies just 5 percent of Mindshare’s revenue in North America, but CEO Colin Kinsella hopes to double that figure in two years. To lead the charge, Kinsella…

Those Multitasking, Smartphone, Connected TV-loving Moms

Study shows moms are among the earliest and most dedicated media consumers

Capping off what has been a tumultuous week in the media for motherhood, a new study looks to dismantle any preconceived notions of "the Luddite mom." Working with Nielsen, BabyCenter released…

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