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Topic: Mother

Roster Shops Chase Global Smirnoff Brand Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

June 5, 2013, 1:31 PM EDT

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract' Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…

May 8, 2013, 2:51 PM EDT

JCPenney Returns to Lead Agency Model Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

April 24, 2013, 4:58 PM EDT

Ad of the Day: Ikea A couple changing out their lawn furniture face diminutive but furious opposition

Gno one really gnows how hard it is to make this kind of ad. It's gnot an easy task, obviously, but in my experience, almost gnothing can keep a viewer's…

April 17, 2013, 1:32 PM EDT

Share Everything You Wanted to Do, but Never Did, on Instasham Mother creatives make your life look better

Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you…

March 13, 2013, 2:34 PM EDT

Ad of the Day: Virgin Mobile Wayne Coyne and Colonel Meow retrain your brain, or at least mess with it

I usually have at least one question for our intrepid Ad of the Day candidates. But I have several for Flaming Lips frontman Wayne Coyne. First, why did you make…

March 13, 2013, 1:24 PM EDT

Ad of the Day: Optimum Stop calling Michael Bolton, and start getting a great deal on TV, phone and Internet

You people have caused Michael Bolton no end of misery, and I just hope you're happy. Mother's new spot for Optimum features good sport Bolton giving his dog a bath, jumping…

March 6, 2013, 10:56 AM EST

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