Topic: Mother

Virgin Mobile Makes Its Pitch in 25 YouTube Videos, Which You Scroll Through by Blinking

Ready to be BlinkWashed?

Virgin Mobile has been retraining your brain for a while. Now, it wants to borrow your eyes. In a fun stunt called BlinkWashing from Mother New York and rehabstudio, the mobile…

A Creative Agency That Applies Political Tactics to Brands

Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

Saving on Insurance in England Will Make You Want to Run With the Cats

Because there are no wolves

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car…

Ad of the Day: Ikea Welcomes You to the Dollhouse

Mother's captivating and creepy music video

The premise of Ikea's "One Room Paradise" music video seems straightforward: As a little girl plays with her dollhouse (doll apartment complex, to be precise), the dolls come to life…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

Mother's New Campaign for Optimum Is Completely MIDWULS

Turning the phone number into 'something catchy'

Mother New York made up a word, "MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible…

Roster Shops Chase Global Smirnoff Brand

Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract'

Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…