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Topic: Mother

Small Agency's Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother

If you can't inspire them, confuse them

Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome. Nail, a small agency in Providence, R.I., invokes the hallowed names…

Reebok Names a New Lead Creative Shop

Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

TBWA Recasts Again Atop Its Creative Department in L.A.

BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

Ikea Lights Up a Forest in Gorgeous Ad Celebrating Move to Energy-Efficient Bulbs

Retailer goes inside out

Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability. Created by Mother London and director…

Reebok Is Close to Naming a New Lead Agency

Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

Horizon Media Ends Year With a BK Bang

Business came after a review

Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million in…

Young Ruffian Gets in the Holiday Spirit in Mother's Christmas Ad for Boots

He's full of surprises

Joining the slew of British Christmas commercials, Mother London made this neat ad for pharmacy chain Boots, in which a surly-looking youth runs around town leaving gifts for people who've…

Grey Wins Hasbro Brands

Incumbent Uproar also competed

Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar. The win is a homecoming for Grey, which worked for the…

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

Ad of the Day: Burger King Is Out to Change the World With 'Satisfries'

New low-cal fries get everyone high

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

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