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Topic: Mother

Small Agency's Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother

If you can't inspire them, confuse them

Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome. Nail, a small agency in Providence, R.I., invokes the hallowed names…

Ikea Lights Up a Forest in Gorgeous Ad Celebrating Move to Energy-Efficient Bulbs

Retailer goes inside out

Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability. Created by Mother London and director…

Young Ruffian Gets in the Holiday Spirit in Mother's Christmas Ad for Boots

He's full of surprises

Joining the slew of British Christmas commercials, Mother London made this neat ad for pharmacy chain Boots, in which a surly-looking youth runs around town leaving gifts for people who've…

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

Virgin Mobile Makes Its Pitch in 25 YouTube Videos, Which You Scroll Through by Blinking

Ready to be BlinkWashed?

Virgin Mobile has been retraining your brain for a while. Now, it wants to borrow your eyes. In a fun stunt called BlinkWashing from Mother New York and rehabstudio, the mobile…

Saving on Insurance in England Will Make You Want to Run With the Cats

Because there are no wolves

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car…

Mother's New Campaign for Optimum Is Completely MIDWULS

Turning the phone number into 'something catchy'

Mother New York made up a word, "MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible…

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract'

Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…

Share Everything You Wanted to Do, but Never Did, on Instasham

Mother creatives make your life look better

Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you…

Meet the Oddball Characters From Mother's New Burger King Campaign

John the Manager gets some friends

Mother yesterday was named lead creative agency on Burger King. Today, the shop released some new ads for the fast-food chain—a :30 and two :15s pushing breakfast items. Long gone…

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