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Topic: Mother

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

October 3, 2013, 9:36 AM EDT

Virgin Mobile Makes Its Pitch in 25 YouTube Videos, Which You Scroll Through by Blinking Ready to be BlinkWashed?

Virgin Mobile has been retraining your brain for a while. Now, it wants to borrow your eyes. In a fun stunt called BlinkWashing from Mother New York and rehabstudio, the mobile…

September 16, 2013, 1:56 PM EDT

Saving on Insurance in England Will Make You Want to Run With the Cats Because there are no wolves

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car…

August 12, 2013, 12:25 PM EDT

Mother's New Campaign for Optimum Is Completely MIDWULS Turning the phone number into 'something catchy'

Mother New York made up a word, "MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible…

June 17, 2013, 3:00 AM EDT

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract' Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…

May 8, 2013, 2:51 PM EDT

Share Everything You Wanted to Do, but Never Did, on Instasham Mother creatives make your life look better

Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you…

March 13, 2013, 2:34 PM EDT

Meet the Oddball Characters From Mother's New Burger King Campaign John the Manager gets some friends

Mother yesterday was named lead creative agency on Burger King. Today, the shop released some new ads for the fast-food chain—a :30 and two :15s pushing breakfast items. Long gone…

February 20, 2013, 10:17 AM EST

Megan Fox, Biology Wiz, Speaks to Dolphins in Latest Acer Ad Actress reveals her hidden talents

Megan Fox … one of the greatest scientific minds of our time? Seems unlikely, which is the whole joke of the actress's new commercial for Acer laptops. In the spot,…

October 31, 2012, 9:22 AM EDT

New Ikea Commercial Is Full of Colorfully Colorful Colors So long, drab white apartment

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super,…

September 12, 2012, 2:12 PM EDT

Jack Bauer Bakes the Hell Out of Cupcakes in Killer Laptop Ad Kiefer Sutherland's latest commercial gig

Kiefer Sutherland gives a fun performance, reviving his Jack Bauer persona from 24, as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense…

August 27, 2012, 7:09 AM EDT

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