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Topic: Mother

Mother's New Campaign for Optimum Is Completely MIDWULS Turning the phone number into 'something catchy'

Mother New York made up a word, "MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible…

June 17, 2013, 3:00 AM EDT

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract' Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…

May 8, 2013, 2:51 PM EDT

Share Everything You Wanted to Do, but Never Did, on Instasham Mother creatives make your life look better

Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you…

March 13, 2013, 2:34 PM EDT

Meet the Oddball Characters From Mother's New Burger King Campaign John the Manager gets some friends

Mother yesterday was named lead creative agency on Burger King. Today, the shop released some new ads for the fast-food chain—a :30 and two :15s pushing breakfast items. Long gone…

February 20, 2013, 10:17 AM EST

Megan Fox, Biology Wiz, Speaks to Dolphins in Latest Acer Ad Actress reveals her hidden talents

Megan Fox … one of the greatest scientific minds of our time? Seems unlikely, which is the whole joke of the actress's new commercial for Acer laptops. In the spot,…

October 31, 2012, 9:22 AM EDT

New Ikea Commercial Is Full of Colorfully Colorful Colors So long, drab white apartment

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super,…

September 12, 2012, 2:12 PM EDT

Jack Bauer Bakes the Hell Out of Cupcakes in Killer Laptop Ad Kiefer Sutherland's latest commercial gig

Kiefer Sutherland gives a fun performance, reviving his Jack Bauer persona from 24, as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense…

August 27, 2012, 7:09 AM EDT

This Mother's Day, Literally Pay Your Mom Back for Her Pregnancy and Labor Form helps you tally and repay costs

Given its name, ad agency Mother has a daunting responsibility when it comes to Mother's Day campaigns. This year, it has launched a suitably heroic effort—a campaign to help moms…

May 10, 2012, 1:46 PM EDT

Stars Sing Through Children's-Book Characters in Literacy PSA Mother spot for Reading Is Fundamental

All kids need books to succeed. To illustrate that pretty essential point on behalf of the literacy nonprofit Reading Is Fundamental, Mother in New York rounded up the heavy-hitting characters…

April 17, 2012, 3:18 PM EDT

Sour Patch Kids, the Game: Can You Stomach It? Sadistic trailer for World Gone Sour

Sour Patch Kids really just want you to eat them. That's the amusing, if obvious, message driving World Gone Sour, a video game the brand launched for PlayStation and Xbox…

April 12, 2012, 4:23 PM EDT

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