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Topic: Mother

Reebok Names a New Lead Creative Shop Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

February 19, 2014, 1:16 PM EST

TBWA Recasts Again Atop Its Creative Department in L.A. BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

February 16, 2014, 12:31 PM EST

Ikea Lights Up a Forest in Gorgeous Ad Celebrating Move to Energy-Efficient Bulbs Retailer goes inside out

Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability. Created by Mother London and director…

February 13, 2014, 11:58 AM EST

Reebok Is Close to Naming a New Lead Agency Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

February 11, 2014, 7:18 PM EST

Horizon Media Ends Year With a BK Bang Business came after a review

Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million in…

December 24, 2013, 10:29 AM EST

Young Ruffian Gets in the Holiday Spirit in Mother's Christmas Ad for Boots He's full of surprises

Joining the slew of British Christmas commercials, Mother London made this neat ad for pharmacy chain Boots, in which a surly-looking youth runs around town leaving gifts for people who've…

November 12, 2013, 12:28 PM EST

Grey Wins Hasbro Brands Incumbent Uproar also competed

Grey New York has won a sizeable global share of Hasbro brands after a review that included incumbent Uproar. The win is a homecoming for Grey, which worked for the…

October 15, 2013, 3:36 PM EDT

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

October 3, 2013, 9:36 AM EDT

Ad of the Day: Burger King Is Out to Change the World With 'Satisfries' New low-cal fries get everyone high

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 25, 2013, 3:04 PM EDT

Virgin Mobile Makes Its Pitch in 25 YouTube Videos, Which You Scroll Through by Blinking Ready to be BlinkWashed?

Virgin Mobile has been retraining your brain for a while. Now, it wants to borrow your eyes. In a fun stunt called BlinkWashing from Mother New York and rehabstudio, the mobile…

September 16, 2013, 1:56 PM EDT

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