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Topic: Mother New York

How One Ad Agency Is Taking Workout Gear to the Extreme

Mother New York and Snapbac focus on recovery

Every ad agency worth its salt has some sort of entreprenurial division, and Mother New York is no exception. Some recent ventures have included BuzzFeed-approved one-touch pizza delivery technology and…

The Diamond Industry's First Campaign in 5 Years Encourages Millennials to Make a 'Real' Commitment

Mother New York is behind the romantic ads

The diamond business saw the writing on the wall: Retails sales of diamond jewelry are on the decline as young people delay marriage, work to save money and take a…

Mother Snags Ogilvy & Mather Chief to Lead Its Creative Department in New York

Corinna Falusi brings 'magical mix' to indie agency

Corinna Falusi will leave her position as chief creative officer at Ogilvy & Mather New York to take on the same role at the Manhattan offices of independent agency Mother,…

Moms From This N.Y. Agency Offer Hilarious Advice to Their Kids in New Outdoor Campaign

Mother New York tells it like it is

It's almost Mother's Day, which means it's the perfect time to be reminded of some sage motherly advice, like the fact that your mom didn't waste nine months of her…

This NYC Ad Agency Captured Its Scent in a Candle and Delivered It to Colleges

Get a whiff of Mother

                  College students can get a whiff of what the New York office smells like. Mother New York Mother New York wants to give prospective interns and possible future full-time…

Can an Independent Amsterdam Agency Tame Gotham's Many Challenges?

Expanding into New York is no stroll down Broadway

Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world? Amsterdam-based independent SuperHeroes is about to find out. The 7-year-old…

Here's One Way to Boost Your Agency's Foodie Culture: Hire a Staff Chef

Eating is all part of the creative process

Restaurant consultant and pastry chef Heather Carlucci followed a typical career path for an aspiring chef: She attended culinary school, opened and ran New York Indian restaurant Lassi, appeared on…

Here's the Steamy Video to Go With Calvin Klein's Sexting Billboards

Love, for a listless generation

Building on last week's digital-dating print campaign, Calvin Klein is taking its #mycalvins play for the Tinder and Grindr generation into the live-action realm. A new spot overlays sexts onto the…

Second Annual Clio Image Awards Honors Heidi Klum, Patrick Demarchelier and More

Exceptional work in fashion and beauty advertising

Advertising collided with fashion and beauty at the second annual Clio Image Awards, a star-studded event honoring exceptional creative work Tuesday night. Clio—in partnership with WWD—named 10 Grand Clio Image winners…

Burger King Launches Global Agency Review [Updated]

Hires new digital shop as it splits with Mother

Just 11 months after Burger King named independent Mother New York creative lead on its business, the two have parted ways and the Miami fast-food company is looking for a…

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